The stack that got you to ₹5 Cr is what's stopping you from getting to ₹50 Cr.
Beauty, fashion, food brands selling on Shopify, Amazon, Flipkart, Nykaa, Blinkit, Meesho. Tally + Unicommerce + five spreadsheets stop scaling. The fix is one operating layer with AI built in. Live in six to eight weeks.
- 50+
- Indian D2C brands live
- 6–8 wk
- Contract to go-live
- 30 days
- Post-launch warranty
- 12,840 SKU
Inventory pool
5 channels · synced 38s ago
- Day 1
GST close (Q4)
GSTR-1 filed · 3B reconciled
- 23 SKU
AI reorder
Lead time -7 days
- 8.2%
Courier RTO
Down from 14.6%
- Nykaa -₹12k
Channel P&L
Repriced · still selling
What we hear in the first ten minutes
Six lines we have heard on every founder call.
Real quotes, paraphrased. The pattern is so consistent we now recognise the tool sprawl from the first five minutes.
"We close the books on the 12th. CA reads the same number off four tabs and still doesn't trust it."
Founder
Beauty · ₹38 Cr
"Our reconciliation pod is four people. They never close before midnight on month-end."
COO
Fashion · ₹62 Cr
"TCS deducted does not match GSTR-2B. The CA flags it the day before deadline. Every quarter."
CFO
Food · ₹24 Cr
"Stock count on Shopify says 14, Nykaa already shipped the last 6. Buyer raises a complaint."
Head of Ops
Beauty · ₹15 Cr
"Our COO threatened to quit during EOSS last year. Eighteen-hour days. Spreadsheets falling over."
Founder
Apparel · ₹52 Cr
"We have five tools. Each renewal hurts a little more. None of them talk to each other properly."
CXO
FMCG · ₹110 Cr
Eight channels in one inventory pool
Where Indian D2C revenue actually comes from in 2026.
Median channel mix for the brands we ship. Yours will look different — but the operations problem is the same. One pool of stock, eight rules, one screen. Marketing keeps editing without engineering.
Download the benchmarkShopify
D2C storefront
38%
Amazon India
Marketplace
22%
Flipkart
Marketplace
11%
Nykaa
Beauty / wellness
9%
Blinkit + Zepto
Quick-comm
8%
Myntra
Fashion
7%
Meesho
Tier 2/3
3%
Offline + WhatsApp
Owned
2%
Built for Indian D2C, not localised from a US template
Three deep lanes every founder asks about. Real answers below.
GST + e-invoice
Quarterly close, on day one.
GSTR-1, 3B, 2A and 2B reconciled inside Odoo. e-invoice generated at order confirm. TCS, TDS handled at source.
- Auto JV for marketplace settlement
- Reverse charge handling
- CA / auditor read-only view
Multi-channel sync
EOSS without negative stock.
Live inventory pool across Shopify, Amazon, Flipkart, Nykaa, Blinkit. Survives an EOSS weekend. Marketing keeps editing.
- 10× synthetic load test pre-cutover
- Channel-level pricing + promotions
- Returns / RTO accounted at SKU
Tally exit plan
Sunset Tally on your terms.
Phase one runs Tally and Odoo in parallel for one cycle. Phase two retires Tally — for most brands. We tell you which side you are on after the audit.
- One-way Tally bridge if needed
- 30+ CAs onboarded
- Read-only login for auditors
Six-to-eight week install · 30-day warranty
Contract to your first calm Monday. Week by week.
Week 1
Discovery + workflow
Two-day on-site. Channel mapping, master data audit, Tally cut-over plan, integration list.
Week 2–3
Build + master data
Odoo configured, custom fields, role-based access, pricelists, warehouse rules. Master data migrated and reconciled.
Week 4
Channel integrations
Shopify, Amazon, Flipkart, Nykaa, Blinkit, Shiprocket, payment gateway, WhatsApp, Tally bridge if applicable.
Week 5
AI + reporting
Forecast model trained on your history. Channel P&L. GST close run. Helpdesk AI live on WhatsApp.
Week 6
Parallel run
Old stack and Odoo running side-by-side for one full cycle. Daily reconciliation. Sign-off at end of week.
Week 7–8
Cut-over + handover
Old stack retired or read-only. Team trained. Runbook handed over. We stay on Slack 30 days.
Beauty brand · five channels · ₹42 Cr ARR
From Sunday-night spreadsheets to a calm Monday morning.
- Channels live
- Shopify + 4 marketplaces
- Old stack retired
- Tally + Unicommerce + 3 sheets
- GST close window
- 3 days → 0.5 day
- Negative-stock incidents
- 17 / mo → 0
- Reconciliation team
- 4 → 1 part-time
- Forecast accuracy
- +22 pp
The brand had outgrown Tally two years earlier. The COO ran four parallel sheets — one for Shopify, one for marketplaces, one for the warehouse, one for Tally. EOSS weekends were a thirty-six-hour event for the operations team. Nobody had an honest channel-level P&L.
We started on a Tuesday with a two-day on-site. By week three the inventory pool was reconciled, marketplaces were pushing orders into Odoo, and the helpdesk WhatsApp agent had taken over tier-one returns. By week six we ran a full GST close on the new system in parallel with the old. Numbers matched within the rounding error their CA was already comfortable with.
The COO told us, on the call where we cut over, that the three weeks before go-live were the first time in two years she had stopped opening Tally on a Sunday evening. The forecast had her reorder points already prepped. The dashboard told her which channel needed her attention before she had to ask. That is the change we are selling. Everything else is the mechanism.
What founders ask on the first call
Honest answers, not sales pitches.
Stop running operations on Sunday night
Bring your stack to a thirty-minute call. We tell you where the leaks are.
No deck. No proposal until you ask. Walk us through your morning. We tell you whether Odoo + AI is the right fix and roughly what it would cost.
- 50+ Indian D2C brands shipped on Odoo + AI
- Pre-built channel integrations
- GST + TCS specialists · 30 CAs onboarded
- 30-day post-launch warranty included