Key Takeaways

✓90%+ user adoption within 6 months of implementation

✓25-30% inventory optimization unlocking $50K-$500K+ working capital

✓15-20% order processing efficiency gains

✓18-24 month ROI from cost savings and revenue acceleration

✓60% fewer implementation delays with proper discovery phase

Quick Answer

Braincubers 90-day Odoo implementation roadmap transforms D2C manufacturing operations through a structured four-phase approach: Foundation & Discovery (Weeks 1-3), System Design & Development (Weeks 4-9), Testing & Training (Weeks 10-11), and Go-Live & Stabilization (Week 12). This proven methodology delivers 90%+ user adoption, 25-30% inventory optimization, and 18-24 month ROI—with dedicated project management ensuring accountability throughout.

Implementing Odoo for your D2C manufacturing business doesnt have to be a multi-year odyssey filled with scope creep, budget overruns, and frustrated teams. With the right partner and proven methodology, you can go from kickoff to go-live in 90 days—with measurable results that justify your investment.

This roadmap isnt theoretical. Its based on Braincubers experience implementing Odoo for 60+ D2C and manufacturing clients since 2021. Every timeline, every milestone, every success metric comes from real implementations with real results.

Is 90 Days Realistic for Your Business?

90 days works for most mid-sized D2C manufacturers ($2M-$50M revenue) implementing core Odoo modules. Your timeline depends on:

Factors That Fit 90 Days

→ Core modules (Sales, Inventory, Manufacturing, Accounting)

→ Standard integrations (e-commerce, shipping, payment)

→ Moderate customization requirements

→ Dedicated internal project team

Factors That Extend Timeline

→ Complex multi-location operations

→ Heavy custom development needs

→ Legacy system data migration complexity

→ Limited internal resource availability

Phase 1: Foundation & Discovery (Weeks 1-3)

What Happens During Discovery?

The first three weeks establish the foundation for everything that follows. This phase seems less dramatic than later stages, but companies that invest time here experience 60% fewer implementation delays and rework costs.

Week 1: Kickoff & Requirements Gathering

Your implementation truly begins on Day 1 with a structured kickoff. Braincuber assigns your dedicated project manager who becomes your single point of contact throughout the 90-day journey. This isnt a rotating team member—its the same person ensuring accountability and continuity.

Activities during Week 1:

→ Kickoff Meeting: 2-hour session with your core implementation team (finance, operations, supply chain, sales leadership)

→ Current State Assessment: Document existing systems, workflows, and pain points

→ Stakeholder Mapping: Identify decision-makers, process owners, and power users

→ Success Metrics Definition: Define what "success" means—inventory accuracy targets, order fulfillment speed, user adoption rates

Deliverable: Project charter with timeline, resource commitments, and success criteria clearly documented.

Week 2: Deep-Dive Requirement Analysis

This week focuses on understanding your specific D2C manufacturing operations—not generic ERP requirements, but your unique supply chain complexity.

Supply Chain-Specific Analysis:

→ How do you manage inventory across sales channels (direct website, marketplaces, wholesale)?

→ Whats your supplier integration process? Do vendors send EDI files, emails, or do you manually order?

→ How do you handle demand forecasting? What seasonal patterns drive inventory planning?

→ Whats your current order fulfillment process from order receipt to shipment?

→ How do you manage returns, quality control, and reverse logistics?

Module Selection (based on analysis):

→ Sales & CRM (customer management, quote-to-order)

→ Inventory & Warehouse (stock management, warehouse operations)

→ Manufacturing (production planning, bill of materials)

→ Procurement (supplier management, purchase orders)

→ Accounting (invoicing, financial reporting)

Deliverable: Business Requirement Document (BRD) with 30+ pages of detailed specifications, process flows, and integration requirements.

Week 3: Technical Design & Project Plan

With requirements documented, we translate business needs into technical architecture.

System Design Activities:

→ Module Configuration Plan: Detailed configuration for each Odoo module

→ Customization Scope: What needs custom development versus standard configuration

→ Integration Architecture: How third-party systems connect to Odoo

→ Data Migration Plan: What legacy data transfers to Odoo, whats archived

→ Testing Strategy: UAT approach, test case development, issue escalation procedures

→ Training Roadmap: Role-based training plan for different user groups

Deliverable: Technical Design Document (TDD) with architecture diagrams, configuration specifications, and detailed project schedule.

Phase 1 Success Metrics

By end of Week 3, you should have:

✅ Clear understanding of Odoo benefits specific to your operations

✅ Documented business requirements and technical specifications

✅ Confirmed project timeline with clear milestones

✅ Identified all integrations and customizations needed

✅ Aligned stakeholders with shared success criteria

Phase 1 Investment: 15-20 hours of your teams time (typically 3-5 people involved)

Phase 2: System Design & Development (Weeks 4-9)

Week 4: System Configuration Begins

With technical design approved, Braincubers development team configures your production Odoo environment.

Week 4 Activities:

→ Infrastructure Setup: Production server, staging environment, development environment

→ Base Configuration: System settings, company information, users, security roles

→ Module Configuration: Install selected modules with initial setup

→ Workflow Automation: Configure approval workflows for purchase orders, sales orders, inventory transfers

→ Report Customization: Build custom reports needed for decision-making

→ Dashboard Setup: Create executive dashboards for real-time visibility

Your Role: Review draft configurations, provide feedback on workflow logic, confirm user role assignments.

Deliverable: Configured staging environment ready for customization work.

5-7

Weeks 5-7: Custom Development & Integrations

This is where your unique supply chain requirements become operational reality. If off-the-shelf Odoo doesnt fully address your processes, Braincubers developers create custom modules and integrations.

Typical D2C Manufacturing Customizations:

→ Inventory Allocation Logic: Custom rules for allocating inventory across sales channels while reserving stock for seasonal peaks

→ Demand Forecasting Integration: Connect historical sales data to forecasting engines for accurate procurement planning

→ Multi-Warehouse Management: Setup for managing inventory across multiple warehouses or fulfillment centers

→ Order Management Integration: Connect Odoo to your e-commerce platform for real-time order synchronization

→ Shipping Integration: Automate carrier selection, label generation, tracking updates

→ Supplier Portal: Create self-service supplier access for order status, invoicing, collaboration

→ Quality Control Module: Track quality metrics, defect rates, returns analysis

Your Role: Test configurations in staging environment, provide feedback on functionality, confirm customization aligns with business processes.

Deliverable: Fully customized Odoo system with working integrations in staging environment.

Week 8: Data Migration Dry Run

Transferring historical data from legacy systems is often the most underestimated phase. A failed data migration can delay go-live by weeks. Week 8 focuses on testing the migration process before actual cutover.

Data Migration Activities:

→ Master Data Extraction: Pull customer, supplier, product, and account data from legacy systems

→ Data Mapping: Align legacy data structure to Odoo fields

→ Data Cleaning: Remove duplicates, standardize formats, validate completeness

→ Migration Script Development: Automated processes to transfer data at scale

→ Validation Testing: Confirm data integrity post-migration

→ Rollback Plan: Ensure ability to revert if issues occur

D2C-Specific Data Migration Challenges:

→ Inventory History: Years of stock movement data, must map correctly to Odoo locations

→ Customer Data: Consolidate duplicate customer records from multiple sales channels

→ Product Data: Ensure all SKUs, variants, pricing tiers migrate with correct attributes

→ Financial Data: Historical transactions must reconcile with accounting system

Deliverable: Clean, validated data ready for final migration; migration scripts tested and approved.

Week 9: User Acceptance Testing (UAT) Begins

While data migration happens, end-users begin testing Odoo with their actual processes.

UAT Activities:

→ Test Case Execution: Users perform real workflows (create purchase order, process sales order, record inventory adjustment, post invoice)

→ Issue Logging: Identify bugs, configuration gaps, and process misalignments

→ Process Refinement: Adjust workflows based on actual user experience

→ Permission Validation: Confirm users can access needed features without unauthorized access

→ Report Verification: Validate custom reports produce accurate, meaningful data

UAT by Role:

→ Supply Chain Team: Test inventory management, warehouse operations, purchase order workflows

→ Sales Team: Test sales order creation, customer management, quote generation

→ Finance Team: Test invoicing, payment recording, financial reporting

→ Management: Test dashboards, KPI tracking, executive reporting

Deliverable: UAT issues logged and prioritized for resolution.

Phase 2 Success Metrics

By end of Week 9, you should have:

✅ Fully configured Odoo system with all customizations

✅ Integrated third-party systems (e-commerce, shipping, accounting)

✅ Clean, validated historical data ready for migration

✅ End-users experienced with Odoo through UAT

✅ Critical bugs identified and fixed

✅ Confidence in go-live readiness

Phase 2 Investment: 30-40 hours of your teams time (focused on testing and feedback)

Phase 3: Testing, Training & Preparation (Weeks 10-11)

Week 10: UAT Completion & Go-Live Readiness

The critical final week before go-live focuses on resolving remaining issues and preparing your team.

UAT Issue Resolution:

→ Braincubers development team addresses all reported issues

→ High-priority bugs fixed and re-tested

→ Configuration gaps resolved

→ Reports validated and approved

Go-Live Checklist Completion:

✅ All modules configured and tested

✅ Data migration validated and ready

✅ Users trained and confident

✅ Integrations tested with actual data volumes

✅ Backups and rollback procedures documented

✅ Support team prepared and on-call

✅ Communication plan finalized

Final Training Delivery:

→ Role-specific training for each user group (2-3 hour sessions)

→ Hands-on practice in production environment

→ Q&A sessions addressing final concerns

→ Distribution of user guides and reference materials

Deliverable: All UAT issues closed, go-live checklist 100% complete, team fully trained and ready.

Week 11: Go-Live Execution & Stabilization

Go-Live Timeline (Example for Friday night cutover):

Thursday: Final data backup from legacy systems → Data migration script runs overnight → Odoo goes live with fresh data → Support team monitors all overnight processes

Friday: System stability checks (uptime, performance, critical functions) → Initial user access confirmed → Early morning transactions processed through Odoo → Support team available for immediate issues

Friday Evening - Monday Morning: 24/7 monitoring and support → "War room" with Braincuber team, your management, and key users → Rapid issue identification and resolution → Daily briefings on system performance and user feedback

By Monday: System stability confirmed → Critical issues resolved → Users building confidence with new processes → Support transitions to standard response model

Phase 4: Post-Go-Live Optimization (Week 12+)

Week 12: Stabilization & Optimization

Post-Go-Live Activities:

→ Performance monitoring (uptime, response time, data accuracy)

→ Issue resolution and minor refinements

→ Training reinforcement for struggling users

→ Process optimization based on real usage patterns

→ KPI tracking against success metrics defined in Week 1

Week-by-Week Timeline at a Glance

Week	Phase	Key Activity	Your Involvement	Deliverable
1	Foundation	Kickoff, current state analysis	Attend kickoff, provide access	Project charter
2	Discovery	Requirements deep-dive	5-10 hours interviews	BRD documentation
3	Planning	Technical design	Review & approve design	Technical specifications
4	Config	System setup and base configuration	Feedback on workflows	Configured environment
5-7	Development	Custom development & integrations	Testing & feedback	Working customizations
8	Data Migration	Legacy data cleaning & migration test	Data validation	Migrated data approved
9	UAT	User acceptance testing begins	Active test participation	UAT issues logged
10	Finalization	Issue resolution & final training	Final training attendance	Go-live readiness
11	Go-Live	System cutover & initial support	Team monitoring	Live system
12	Stabilization	Post-go-live optimization	Usage monitoring	Successful adoption

Frequently Asked Questions

What if we need more than 90 days?

Thats okay—90 days is a target, not a rigid constraint. Complex implementations (multi-location, heavy customization, legacy system complexity) may require 120-150 days. Better to do it right than rush to an arbitrary deadline. Braincuber will assess your scope during discovery and recommend realistic timelines.

How much of our teams time is required?

Expect 50-70 total hours from your core team over 90 days. This breaks down to: Phase 1 (15-20 hours for interviews and requirements), Phase 2 (30-40 hours for testing and feedback), Phase 3 (10-15 hours for training and go-live support). This is manageable alongside normal operations—typically 5-8 hours weekly during peak phases.

What happens if we encounter major issues during UAT?

Thats exactly why UAT exists—to find issues before go-live. Critical issues are prioritized and resolved before proceeding. If issues are significant enough to delay go-live, we adjust the timeline. Better a 2-week delay than a failed launch. Braincubers methodology includes contingency time specifically for this.

How is go-live risk managed?

Braincubers approach: (1) Comprehensive testing in Weeks 8-11 reduces surprises; (2) Proven rollback procedures—if critical issues occur, we revert to legacy system; (3) Phased cutover option—launch critical modules first, add others over weeks 2-4; (4) 24/7 support during go-live weekend; (5) War room with senior team managing rapid decisions. Go-live is our most planned event—extensive contingency for rapid problem resolution.

What if we want to add more modules after 90 days?

Odoos modular architecture supports this perfectly. Your foundation is solid after 90 days. Additional modules (HR, Project Management, Advanced Manufacturing) deploy on similar timelines in subsequent months. Your teams Odoo literacy makes second-phase implementations 30-40% faster.

How do you measure success at the end of 90 days?

Clear KPIs established during Week 1-3: system uptime, user adoption, data accuracy, process efficiency, financial metrics. We measure against these throughout implementation and report weekly. At 90-day mark, we evaluate against targets and celebrate wins while identifying optimization opportunities.

What ongoing support is included after go-live?

Braincuber includes 3 months of standard support post-go-live (included in implementation fee). After that, support packages start at competitive monthly rates for email support with 24-hour response. Premium packages include proactive monitoring, quarterly optimization reviews, and continuous improvement recommendations. This isnt where we disappear—its where the real partnership deepens.

Whats the total cost for a 90-day implementation?

Typically $45,000-$75,000 for mid-sized D2C manufacturers (varies by scope, customization, integrations). This includes all Braincuber resources, training, implementation project management, and 3 months post-go-live support. ROI typically achieved within 18-24 months through efficiency gains and inventory optimization.

Your 90-Day Success Starts With One Decision

The difference between successful Odoo implementations and struggling ones isnt complexity—its clarity, focus, and experienced guidance. Braincubers 90-day roadmap provides exactly this: clarity on what happens when, focus on D2C-specific priorities, and experienced guidance from our dedicated team.

D2C Manufacturers Who Implement Odoo with Braincuber Report:

90%+

User Adoption

25-30%

Inventory Optimization

15-20%

Efficiency Gains

18-24 Mo

ROI Timeline

Your competitive window is closing. D2C manufacturers competing in 2025 need real-time supply chain visibility, accurate demand forecasting, and efficient order fulfillment. Thats what Odoo delivers. The question is: are you ready?

About Braincuber Technologies

Braincuber Technologies is an innovative IT consulting firm headquartered in Surat, India, specializing in ERP implementation, digital transformation, and supply chain optimization for manufacturing and healthcare sectors. Since 2021, weve successfully implemented Odoo for 60+ D2C and manufacturing clients, with a focus on sustainable competitive advantage through technology.

Our D2C Expertise:

→ Supply Chain Optimization: Real-time inventory visibility, demand forecasting, procurement efficiency

→ Order Management: End-to-end order processing from marketplace to last-mile fulfillment

→ Financial Control: Margin analysis, cost management, cash flow optimization

→ Scalability: Infrastructure supporting 2-3x growth without system limitations

Implementation Philosophy:

Dedicated teams. Proven methodologies. Measurable outcomes. Partnership-based approach ensuring your success becomes our success.

Schedule Your 90-Day Implementation Kickoff

In a 45-minute call with a Braincuber implementation specialist, well assess your current operations, confirm whether 90 days is realistic for your scope, identify quick wins in the first 30 days, and walk through the week-by-week timeline specific to your business.

Limited Availability: Q1 2025 slots are filling rapidly. Schedule your kickoff this month to ensure your preferred timeline.

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