How to Create Infographics: Complete Step by Step Guide for Business Marketing
By Braincuber Team
Published on March 14, 2026
Infographics are powerful visual communication tools that can transform complex information into easy-to-digest visual content. Whether you're presenting to investors, creating social media content, or educating customers, well-designed infographics can make your message more engaging and memorable. This complete step by step beginner guide will teach you how to create professional infographics that drive results for your business.
What You'll Learn:
- Understanding what infographics are and when to use them
- 6 types of infographics and their best use cases
- 8 real-world infographic examples from successful brands
- Step-by-step infographic creation process
- Best tools and software for infographic design
What Is an Infographic?
Infographics are designed images, usually paired with copy, that explain or communicate information. They aim to present information in an easy-to-digest format. Infographics often use data visualization tools, like charts, maps, and bar graphs, alongside illustrations and other visual elements to create engaging displays.
The step-by-step guide to handwashing often displayed in public restrooms is a perfect example of an infographic - it uses simple illustrations and written instructions to demonstrate proper technique.
When to Use an Infographic
You might consider using an infographic whenever you want to break down a complex topic or educate your target audience on product features or brand values. Here are common ways businesses use them:
Presentations and Pitches
Clear, efficient way to show progress or business goals to investors or lenders. Perfect for business presentations because audiences can digest them quickly.
Blog Posts and Social Media
Eye-catching content that makes people stop scrolling and communicate important marketing messages like customer pain points your product addresses.
Email Marketing
Communicate product benefits, walk through how-tos, and tell stories without long blocks of text. Perfect for short, engaging marketing emails.
Internal Communications
Help explain upcoming initiatives or educate new employees on common processes. Great for internal training and company updates.
6 Types of Infographics
There are plenty of ways to depict information through graphic design. Here are the most common types of infographics you can use to simplify complex information:
Timeline Infographics
Use linear layout to show how events have or will unfold over time. Perfect for explaining company evolution, product history, or future goals. Great for setting expectations with internal teams or investors.
Process Infographics
Provide step-by-step explanations or instructions. Excellent for consumer education, showing customers how to use products, or explaining unique production methods. Breaks down complex processes into digestible steps.
Comparison Infographics
Highlight key differences between two or more things. Useful for showcasing new features after updates or explaining how your product differs from competitors. Makes decision-making easier for customers.
Statistical Infographics
Use visualization techniques to help viewers interpret data or statistics. Include charts, graphs, or text callouts to organize data, highlight trends, and represent complex ideas. Perfect for backing up arguments with facts.
Hierarchical Infographics
Organize information according to importance, priority, or authority. Great for communicating workflows, creating company organization charts, or showing product taxonomy. Uses visual hierarchy to guide viewer attention.
Informational Infographics
Call attention to key facts using graphic elements and color to display short text pieces in visually appealing, easy-to-read format. Perfect for highlighting specific features or explaining important product details.
8 Real-World Infographic Examples
Sometimes it's easiest to understand how infographics can serve your business by seeing how others have developed theirs. Here are 8 excellent examples from successful brands:
| Brand | Type | Purpose | Key Feature |
|---|---|---|---|
| Ruggable | Informational | Rug size guide | Furniture comparison visuals |
| Daily Harvest | Comparison | Product benefits | Nutrition facts data |
| Who Gives a Crap | Process | Decision flowchart | Color-coded navigation |
| Blueland | Statistical | Environmental impact | Bubble size visualization |
| Coravin | Process | Product instructions | Circular layout design |
| Immi Eats | Comparison | Product education | Competitor analysis |
| Caraway | Comparison | Product features | Intersecting images |
| Ooni | Informational | Impact report | Multi-section organization |
Design Insight
Notice how each brand uses color strategically to organize information and reinforce their brand identity. Color blocking helps viewers navigate complex information quickly.
How to Create an Infographic: Step by Step Guide
Creating an infographic involves arranging images, graphic elements, and text into a visually pleasing format. Follow this step-by-step process to create professional infographics:
Define Your Goal and Audience
Start by clearly defining what you want to achieve and who you're trying to reach. Are you educating customers, persuading investors, or training employees? Your goal and audience will determine the type, tone, and complexity of your infographic.
Gather and Organize Your Data
Collect all the information you want to include. Organize it logically and identify the most important points. Remove any unnecessary details that could clutter your design. Remember: less is more in infographic design.
Choose the Right Type of Infographic
Based on your goal and data, select the most appropriate type from the 6 we covered earlier. Timeline for historical data, process for instructions, comparison for choices, statistical for data, hierarchical for structure, or informational for facts.
Create a Wireframe or Sketch
Before diving into design tools, sketch out your layout. Plan where elements will go, how information will flow, and what visual hierarchy you'll use. This saves time and ensures better organization.
Design Your Infographic
Use design software to bring your wireframe to life. Apply your brand colors, choose readable fonts, create or find appropriate icons and illustrations. Focus on visual hierarchy and make sure the most important information stands out.
Review and Refine
Test your infographic with others. Is it easy to understand? Does it achieve your goal? Check for typos, ensure data accuracy, and verify that all elements are properly aligned. Make necessary adjustments before publishing.
Top Infographic Design Tools:
Beginner-Friendly:
• Canva - Drag-and-drop templates
• Adobe Express - Free design tool
• Piktochart - Infographic-specific
Professional:
• Adobe Illustrator - Full design control
• Figma - Collaborative design
• Photoshop - Advanced image editing
Data Visualization:
• Tableau - Complex data charts
• Google Charts - Free web-based
• Venngage - Business infographics
Design Best Practices
Follow these design principles to create effective infographics that resonate with your audience:
Keep It Simple
Focus on one main message per infographic. Remove clutter and unnecessary elements. Use white space effectively to guide the eye and prevent overwhelming your audience.
Use Visual Hierarchy
Guide viewers through your information with size, color, and placement. Make the most important information larger and more prominent. Use contrast to draw attention to key elements.
Maintain Brand Consistency
Use your brand colors, fonts, and style guidelines. This reinforces brand recognition and creates a cohesive visual experience across all your marketing materials.
Tell a Story
Structure your information as a narrative with a clear beginning, middle, and end. This helps viewers follow along and retain the information more effectively.
Frequently Asked Questions
What is an example of an infographic?
The step-by-step handwashing guide in public restrooms is a classic infographic example. It combines simple illustrations with written instructions to demonstrate proper technique in an easy-to-understand format.
How do I create an infographic?
Create infographics by arranging images, graphic elements, and text in a visually pleasing format. Use design software like Canva, Adobe Illustrator, or Photoshop, or start with pre-made templates to simplify the process.
What is the best tool to create an infographic?
Canva is best for beginners with drag-and-drop templates. Adobe Illustrator offers professional control. Piktochart specializes in infographics. Choose based on your skill level and design needs.
How long should an infographic be?
Keep infographics concise - ideally under 800 pixels tall for web use. Focus on one main topic with 3-5 key points. Longer infographics work well for detailed reports but may lose viewer attention.
What makes a good infographic design?
Good infographics have clear visual hierarchy, consistent branding, readable fonts, appropriate white space, and focus on one main message. They tell a story and make complex information easy to understand quickly.
Need Help with Infographic Design?
Our design experts can help you create compelling infographics that communicate your message effectively and drive engagement for your business.