How to Remove Powered by Shopify: Complete Step-by-Step Guide
By Braincuber Team
Published on May 14, 2026
By default, all free Shopify themes come with the Powered by Shopify message in the footer. As a Shopify store owner, you might want to remove this branding to create a more professional and personalized appearance for your store. This complete tutorial is a step by step guide to removing the Powered by Shopify badge from your store footer using three different methods. Whether you prefer a no-code approach or are comfortable editing theme files, this beginner guide covers everything you need to know to customize your Shopify footer and enhance your brand identity.
What You'll Learn:
- What the Powered by Shopify message means and why it appears
- Method 1: How to remove it without any code using theme language settings
- Method 2: How to remove it by editing the footer.liquid theme file
- Method 3: How to replace it with custom text and links
- What to put in your footer after removal to improve branding
- How to answer common questions about Shopify footer customization
What Does Powered by Shopify Mean?
Powered by Shopify simply means that the system your ecommerce site runs on belongs to Shopify. As a subscription Shopify customer, you license their site-building software and hosting services, which allows you to build a sophisticated ecommerce site in a simplified way. For this reason, the Powered by Shopify tag is placed in the footer of every new store, as well as on the password page.
Why Consider Removing Powered by Shopify?
One of the key reasons for removing this branding is to make your store look more professional and personalized. Customizing the footer enhances your store aesthetics and helps your brand stand out. Removing the Powered by Shopify text can also help improve customer trust and make your site appear more polished and established. There are three methods to remove this branding, ranging from a no-code approach to editing theme files directly.
Method 1: Removing Powered by Shopify Without Code
This is the most straightforward method and requires no coding knowledge. It uses the built-in theme language settings in Shopify.
Access Theme Settings
From your Shopify admin, navigate to Online Store > Themes. Find your current theme and click the Actions dropdown menu. From the dropdown, select Edit Languages. This opens the theme language editor where you can modify text strings used throughout your theme.
Search for Footer Text
In the language editor, use the filter search box and type powered. The results will show the footer text fields. Look for the field labeled Powered by Shopify that controls the footer message. You may also find a separate field for the password page.
Clear or Replace the Text
Simply type a space into the Powered by Shopify field to remove it from your footer. Alternatively, you can type any custom text you wish to replace the original message. Repeat this for the password page field if present. Click Save to apply the changes. The Powered by Shopify message will no longer appear on your store.
Method 2: Removing Powered by Shopify by Editing Code
This method involves editing your theme files directly. It is slightly more advanced but gives you full control over the removal process.
Open Theme Code Editor
Go to Online Store > Themes. Click the Actions dropdown and select Edit Code. This opens the theme code editor where you can access all template files for your theme.
Locate the Footer Liquid File
In the code editor, expand the Sections folder and click the footer.liquid file. This file controls the footer content of your theme, including the Powered by Shopify message.
Search and Delete the Tag
Use Ctrl+F (or Cmd+F on Mac) to search for the following Liquid tag: {{ powered_by_link }}. Delete all occurrences of this tag within the footer.liquid file. This removes the Powered by Shopify message from your store footer.
Remove from Password Page
To remove the message from your password page, find the main-password-footer.liquid file. Search for the same {{ powered_by_link }} tag and delete it. Click the Save button at the top to apply all changes. All traces of the Powered by Shopify message will be removed.
{{ powered_by_link }}
Method 3: Replace With Custom Text and Links
Instead of simply removing the text, you can replace the Powered by Shopify message with your own custom text and even add a clickable link to any page you prefer.
Replace Footer Text Using Method 1
Follow the steps from Method 1 to access the theme language editor. Search for powered and locate the footer text field. Instead of typing a space, enter your custom message such as © 2025 Your Brand Name. All Rights Reserved. or any other branding text.
Add a Link Using HTML
For the password page field, the theme language editor supports HTML. You can use simple HTML code to include a clickable link. For example, enter <a href="https://yourstore.com">Your Brand</a> to replace the text with a branded link.
Verify the Changes
Click Save to apply. Preview your store by visiting the live site or using the theme preview option. The footer should now display your custom text instead of the Powered by Shopify message.
What to Put in Your Footer After Removal
Once you have removed the Powered by Shopify tag, the next step is to make the most of the newly available footer space to strengthen your brand. Here are four effective ways to replace that space with elements that enhance your store credibility and user experience.
Add a Call-to-Action
Use the footer to encourage visitors to engage with your store. Add prompts such as Subscribe to our newsletter for updates, Follow us on social media, or Check out our best-selling products to drive meaningful actions and conversions.
Highlight Your Brand Tagline
Reinforce your brand identity by adding your tagline or unique selling proposition. Messages like Committed to sustainable fashion or Craftsmanship that speaks quality leave a lasting impression on visitors and strengthen brand recall.
Insert Copyright With Logo
Adding a copyright notice with your store logo conveys professionalism. Use the format to show your brand name and establishes trust by confirming the year of establishment.
Showcase Store Policies
Boost customer confidence by including policies in the footer. Information like Free returns within 30 days, 100% secure checkout, or shipping guarantees addresses customer concerns and increases purchase likelihood.
Note for Third-Party Themes
The methods described above apply to all Shopify-developed themes. If you are using a paid third-party theme, the process to remove or hide Powered by Shopify may be completely different. In that case, contact the support team for that specific theme to get the correct instructions for your store.
Why Does Shopify Add This Branding?
Shopify Powered by Shopify branding is a marketing tactic designed to advertise their platform. When shoppers visit a Shopify-hosted site, they may scroll down to the footer for additional information such as social media links or FAQs. That is where they might notice the Powered by Shopify link, click on it out of curiosity, and be redirected to Shopify homepage. This subtle promotion helps Shopify attract potential users who might be exploring ecommerce solutions. Removing this branding is purely optional but helps your brand take center stage in your store footer.
Frequently Asked Questions
Can I remove Powered by Shopify from any Shopify theme?
Yes, the methods described here apply to all Shopify-developed themes. For paid third-party themes, the process may differ and you should contact the theme developer for specific instructions on removing or hiding the footer branding.
Is it legal to remove or hide Powered by Shopify?
Yes, it is perfectly legal to remove or hide the Powered by Shopify text. Shopify provides built-in options within its platform to do so, including the Edit Languages feature and theme code editor for this purpose.
Will removing Powered by Shopify affect my store performance?
No, removing the branding text will not impact your store performance or functionality in any way. It is purely a cosmetic change that affects only what appears in your store footer.
Can I replace Powered by Shopify with my own text?
Yes, using Method 1 you can replace the default text with your own custom message. For the password page, the field supports HTML, allowing you to add a clickable link using simple anchor tag code.
How do I find the footer.liquid file in my Shopify theme?
Go to Online Store > Themes, click Actions > Edit Code. In the code editor, expand the Sections folder and click footer.liquid. Use Ctrl+F to search for the tag to locate and delete the Powered by Shopify reference.
Need Help with Your Shopify Store?
Our Shopify experts can help you customize your store theme, remove branding, optimize your footer layout, and implement professional branding elements to enhance customer trust and improve your store conversion rate.