How to Customize Shopify Product Pages: Complete Step by Step Guide
By Braincuber Team
Published on April 9, 2026
Shopify product page customization is the best way to make your products stand out and differentiate from competitors. However, many Shopify merchants struggle with limited layout options, clunky designs, and not knowing where to start. This complete tutorial provides a step by step beginner guide covering 4 proven methods for Shopify product page customization.
What You'll Learn:
- 4 proven methods for Shopify product page customization
- How to use the built-in theme editor (no coding required)
- Advanced customization through theme code editing
- Selecting optimized premium themes with pre-built templates
- Using drag-and-drop page builder apps for maximum flexibility
No-Code Options Available
Methods 1, 3, and 4 require no coding knowledge. Build stunning product pages with intuitive tools and pre-built templates.
Advanced Code Editing
Method 2 offers maximum control using Liquid, HTML, CSS, and JavaScript for complete customization freedom.
Premium Theme Templates
Choose from professional Shopify product page templates in themes like Blum, Shine, Electro, Impulse, and more.
Page Builder Flexibility
Drag-and-drop page builders like PageFly offer over 100 templates with up to 350 elements for conversion-focused pages.
Method 1: Shopify Product Page Customization With Default Theme Settings (No-Code Product Page Design)
The first method to Shopify product page customization without using any app is by using the Shopify theme editor. The Shopify theme editor is the platform's in-built store customization tool which you can use to modify all parts of your Shopify store.
Depending on the theme that you are using, the structure of the Shopify theme editor would be different because different themes have different content structure. Nevertheless, all customization tools work the same way. You can use the theme editor to customize Shopify product page in an efficient way. This is also the easiest customization method because you are simply tweaking the settings of each tool to achieve your target look.
Limitations of Default Theme Settings
| Limitation | Description |
|---|---|
| Adding New Sections | Shopify product pages are generally limited to the design functionality you see in your store admin. Most themes do not let you add new sections for product descriptions, customer feedback, or demonstration videos. |
| Fixed Layout | You cannot change the default Shopify product page layout with a photo on the left and product description on the right. Changing positioning of elements is not possible without custom code. |
| Available Adjustments | Button size, text color, cart page appearance, typography, and similar tweaks are available without coding. |
How to Use the Shopify Theme Editor
Access Your Shopify Admin
From your Shopify admin, navigate to Online Store then click on Themes.
Open Theme Editor
Click the Customize button to be redirected to the Theme editing page where you can modify your store's appearance.
Select Product Pages
Select Product pages from the drop-down list and start customizing your product page template with available settings.
Best for Beginners
If all you need is small tweaks like button size, text color, and font size adjustments, then doing it on your own using theme's default settings is the best option. It requires no coding, no expert hiring, and allows you to make changes whenever needed.
Method 2: Advanced Shopify Product Page Customization by Editing Theme Code
Are you the do-it-yourself type of person? If the theme's default settings are not enough, it is time you intervened deeper into the theme's code. It is coding required, of course. But it is also powerful enough for you to make any changes you want and customize your unique product page template.
Step 1: Get Prepared With Required Languages
Primarily, Shopify themes are written in Liquid, a coding language specially developed for Shopify. Along with Liquid, Shopify themes also contain HTML, CSS, and JavaScript. So, being able to use these coding languages is necessary when you want to edit the theme code.
Step 2: Access the Theme Code
Navigate to Themes
From Shopify admin, go to Online Store then click on Themes.
Open Edit Code
Click the three-dot button beside the Customize button and select the Edit code option.
Step 3: Start Editing Your Code
Now that you have access to your theme's code, you can make changes to any page in your Shopify store. In your theme files, /templates/product.liquid is the file for the product page.
Shopify provides detailed documentation on what you can do and how to do it within these theme files, categorized by elements on a product page:
- Add to cart button
- Variants
- Product page features
# IMPORTANT:
# 1. Always backup your theme before editing
# 2. Ensure changes are under theme developer support
# 3. Consider hiring a Shopify expert for complex changes
# File location: /templates/product.liquid
DIY vs Hiring Experts
Most of the time, people choose to hire an expert because they are not sure if doing it themselves can deliver the best results. An experienced Shopify expert team saves you the time spent on technical researching while at the same time guaranteeing the best outcome.
However, hiring an expert should not be your long-term solution. If you need to tweak your page layout at 2 AM to meet a trend that would skyrocket your sales, waiting for an expert is not ideal. With basic HTML, CSS, and Liquid knowledge, you can handle many customizations on your own.
Method 3: Use Premium Themes for Professional Shopify Product Page Templates
How your Shopify product page would look highly depends on the theme that you use. If you want to perform minimal customizations to your Shopify product page, the first thing you should do is to meticulously choose a Shopify product page template from a theme that works well with your brand design.
| Theme Name | Style | Price | Best For |
|---|---|---|---|
| Blum | Celia | $170 | Clean, aesthetic, modern look for brands wanting an airy feel |
| Shine | Sophisticated | $210 | Understated visual appeal with light atmosphere |
| Electro | Audio | $170 | Sleek, modern template that elevates product images |
| Cascade | Classic | $350 | Narrative-focused design with masonry-style product grid |
| Normcore | Fundamental | $320 | Simple yet powerful with advanced product filters |
| Impulse | Modern | $380 | Minimal design with custom promotions and animations |
| Expanse | Classic | $380 | Simplified pages with solid color choices |
| Galleria | Empire | $280 | Elegant with right colors, shapes, and proportions |
| Yuva | Woofy | $280 | Pet businesses with large image blocks |
Method 4: Create Custom Product Pages With Page Builder Apps
Page builder apps are a way to customize Shopify product pages on your own with very little coding. There are more than a dozen page builder apps on the Shopify app store. In general, most Shopify page builders are in the form of a drag-and-drop editor where you can flexibly drag and drop a section where you want it to be and edit its parameter, behavior, and styling.
PageFly is a proven solution with 4.9/5 rating from over 230,000 active merchants and is "Built for Shopify" certified, ensuring seamless integration with Shopify 2.0 themes. It is designed to be super easy to use - even beginners can create professional product pages.
Key Features of PageFly Page Builder
Drag-and-Drop Editor
Intuitive interface allowing users to design pages effortlessly without coding knowledge.
Extensive Template Library
Over 100 professionally designed, conversion-focused templates with up to 350 elements.
Responsive Design
Automatically optimizes pages for all devices with manual adjustment options.
Custom Code Integration
Advanced customization with support for HTML, CSS, and JavaScript.
Seamless Shopify Integration
Fully compatible with Shopify themes 2.0 and works with 90+ Shopify apps.
Optimized Performance
Lazy Loading ensures fast page speeds without compromising design quality.
PageFly Product Page Templates
All these product page templates are fully customizable. Here are popular PageFly templates for Shopify product pages:
| Template Name | Best For |
|---|---|
| DigiSnap | Tech products and electronics |
| Techone | Technology and gadget stores |
| Muggy | Drinkware and accessories |
| Valentine | Gift products |
| Handmade Product | Artisanal and craft products |
| Gym Product | Fitness and sports equipment |
Pro Tip
Choosing the right Shopify product page template from themes only works for those who have not committed on a theme yet or those looking to switch. If you are satisfied with your current theme, use page builder apps to add spice to your product pages without switching.
Key Takeaways: Shopify Product Page Customization
Theme Editor
Best for beginners, no coding required, limited customization options.
Code Editing
Maximum control, requires HTML/CSS/Liquid knowledge, time-intensive.
Premium Themes
Fast setup, professional designs, moderate customization flexibility.
Page Builder Apps
Drag-and-drop ease, extensive customization, suitable for all skill levels.
Need Help Customizing Your Shopify Product Pages?
Braincuber's Shopify experts can help you create high-converting product pages using the best method for your business. From theme customization to page builder implementation, we have you covered.
Frequently Asked Questions
How do I edit the product page in Shopify?
Go to Online Store, Themes, then Customize to access the Theme Editor. For advanced changes, click the three-dot menu and select Edit Code to modify the product.liquid file.
Can I change the Shopify product page layout without coding?
You cannot change the default layout through theme editor alone. However, page builder apps like PageFly allow you to completely redesign product page layouts without any coding knowledge.
What coding languages are used in Shopify themes?
Shopify themes are primarily written in Liquid, a templating language developed by Shopify, along with HTML, CSS, and JavaScript for styling and interactivity.
Which Shopify theme is best for product pages?
Popular options include Blum ($170) for clean aesthetics, Impulse ($380) for modern minimalism, and Normcore ($320) for advanced product filtering. Choose based on your brand and product type.
Is PageFly free to use?
PageFly offers a free plan with essential features. Premium plans start at affordable rates and include advanced elements, templates, and priority support for creating professional product pages.