How to Create Shopify About Us Page: Complete Step by Step Guide

A Shopify About Us page is one of the most visited pages on your store after product pages, with 31% of shoppers considering it essential for purchase decisions. This complete tutorial covers everything you need to know about creating a professional About Us page, from understanding its importance to implementing it with real templates and step by step instructions. Whether you are a beginner or experienced merchant, this guide will show you exactly how to build trust and boost conversions.

What is a Shopify About Us Page?

A Shopify About Us page is a dedicated section of your online store that tells your brand story, showcases your mission and values, introduces your team, and builds trust with potential customers. This page, typically separate from the homepage, tells visitors who you are as a brand.

Though the About Us page does not directly aim to convince customers of the product's efficacy, it helps improve public perception towards the brand, resulting in various marketing and PR benefits including improved patronage and conversions.

Shopify About Us page templates are pre-designed layouts that help you create a professional About Us page in minutes. The best templates include sections for your story, mission, team, and social proof, all proven to increase conversions by up to 23%.

If you are struggling to write your About Us page or design it to look professional, you are not alone. 73% of Shopify merchants report their About Us page as one of their most challenging pages to create. This step by step guide will walk you through everything.

Why an About Us Page Template Matters for eCommerce

An About Us page template for ecommerce websites is crucial for building trust and credibility with potential customers. These templates provide a structured and visually appealing way to present your brand's story, mission, and values, making it easier for visitors to connect with your business.

A well-designed template ensures that all essential elements are included, such as team photos, company history, and customer testimonials, which can significantly enhance the user experience. By using a professional template, you can create a compelling narrative that differentiates your brand, fosters customer loyalty, and drives higher conversion rates.

Shopify About Us Page Examples from Real Brands

In this section, we will go through notable examples of About Us page design for eCommerce websites. We will look at how each example contributes to the brand's messaging and values, giving you practical inspiration for your own store.

Example 1: Brompton - Humble Beginnings and Storytelling

A humble beginnings story keeps your company grounded, personable, and approachable, which in turn may increase public trust in your brand and conversions. Brompton epitomizes this method with old photos, letters, design drafts, and notes to supplement the humble beginnings story.

The About Us page describes how Andrew Ritchie, Brompton's founder, started by hand-making each bike for every customer, all from a small rented workshop. This storytelling is the perfect lead-up to how Brompton currently influences the world with its tri-fold bike design.

With a premium price point, the company must back this tag with a rich history and dedication to innovation. Brompton's About Us pages execute this message well, assuring potential buyers of Brompton's legacy and quality craftsmanship. If you are positioning your product as a luxury, Brompton's approach is an excellent case study.

Example 2: Nike - Vision and Mission Statement

Customers stay loyal to brands for your company values. And the About Us page is a perfect place for showing that. Founded in 1964 in Oregon, USA, Nike "does everything possible to expand human potential," and they believe that "If you have a body, you are an athlete."

Bringing inspiration to everyone is one of the components of Nike's mission statement. The company's widely known slogan "Just Do It" means to inspire, reassure, and motivate people. Nike's About Us page takes the form of a blog list layout, starting with prominent white text on a black backdrop occupying the entire first fold.

As users scroll down, they will see various blog posts, success stories, features, and PR pieces that highlight Nike's dedication to greatness and talent. You may recreate this About Us page with a standard Shopify blog template. Leverage content pieces that highlight your mission and vision, write news about company events and milestones, and publish features about emerging industry problems and how you are the key to solving them.

Example 3: Tentree - Display Your Numbers

Numbers are objective, solid data that serve as an undeniable feat of accomplishment. If there are numbers and figures associated with your About Us messaging, you may want to display said numbers prominently on your About Us page.

Tentree executes this approach by displaying numeric feats, from the number of trees they have planted to how many hours of work they have generated for the community. Apart from being objective data, having solid numbers on your About Us page places a measuring stick on your success, making your brand seem all the more accomplished.

You may pull this off if the Shopify theme you are using has something similar to a numbers block or section. Many modern themes include stat counters that can be configured to display your key metrics prominently.

Example 4: Klean Kanteen - Social Calling

Klean Kanteen, a pivotal global ally for reducing plastic waste, shares in its About Us page the cause they are fighting for. In its other informative pages, it describes what it has done so far in its fight against climate change.

To top it off, Klean Kanteen positions its consumer base as a monumental force for environmental change. This tells site visitors that by patronizing Klean Kanteen, they are moving the needle and making a meaningful impact in the world. This approach leverages consumer conscience for conversions.

Example 5: Blendjet - How Are You Changing the Market?

It can be risky to talk about how you are "disrupting" the industry. When this About Us approach is backed with conversational storytelling, it will make your company appear as a leader of change. Bonus points for grounded data. However, when done improperly, it may make you look pretentious, buzzword-obsessed, and out of touch.

The portable blender company Blendjet brings its point home with a video on its About Us page. The video describes how Blendjet is changing gym, fitness, and nutrition practices by providing a portable blender that gym-goers can take anywhere. Blendjet's product allows people to consume their favorite fruit and protein smoothies without the associated mess and space-consuming equipment.

If you are a one-product Shopify store, you can take inspiration from Blendjet's About Us page design. Center your messaging on your value proposition and focus on the kind of change you are delivering to the market.

Example 6: Gunner - Visuals Over Text

Although it is possible to make an amazing About Us page that uses nothing but text, it certainly is not ideal. Photos, videos, illustrations, quotes, and links can all enhance your About Us page, making it more interesting, more visual, and easier for the customer to go through.

Gunner, a pet equipment company with tactical, outdoor branding, fills their "Our Story" page with supplementing imagery to achieve visual storytelling. Their "Our History" section is packed with images, taking site visitors on a vivid history of the company. They have also inserted a YouTube video to give the complete, intimate, and humanizing company background.

When working to integrate these elements, remember to include only that which adds value to your story. Do not simply throw in a photo gallery because you can; do it because it makes sense in the narrative you are drafting. Also, images and graphics are branding elements that help reinforce the brand personality.

Example 7: Yellow Leaf Hammocks - Just Tell Your Story

In a study by Stanford University, it was found that stories are up to 22 times more memorable than facts alone. Moreover, combining stories with statistics can increase retention rates to 65-70%. This shows that customers relate more to real-life stories behind brands.

Yellow Leaf Hammocks shares how their products empower weavers and their families, creating a strong connection with their audience through storytelling. Every brand has a story to tell. Share yours and your customers will remember it.

Example 8: Sweet Loren's - Explain Why You Do What You Do

Beyond showing your customers high-quality and perfect product images, people need to know your core beliefs that guide your decisions on what you sell. Sweet Loren's does just by showcasing impressive values including bringing people together to laugh, celebrate, connect, and refusing to compromise.

Once you write your About Page, keep in mind two critical points:

How to Create an About Us Page Using Shopify Theme Editor

There are two typical ways to find an About Us page template for eCommerce website: use the built-in Shopify page builder or use a third-party Shopify app. We will discuss both methods below, along with useful templates to quickly get started.

When you decide to go the Shopify Page Builder route, you will first need a Shopify theme. You may use the free Dawn theme. It has plenty of building blocks and sections that will suffice most eCommerce About Us page templates, such as image-and-text blocks and hero banners. But if you want heightened customization for a more premium-feeling About Us page, you may choose a paid theme.

Step by Step: Create About Us Page Template with Shopify Theme

Best Shopify Themes with About Us Templates

A Shopify paid theme typically comes with an About Us page Shopify template that works right out of the box. You will simply need to fill it with content relevant to your brand. Here are seven recommended themes:

Use PageFly Drag-and-Drop Builder for About Us Pages

The drawback to using the official Shopify Theme Editor is that you will need to find themes that can accommodate the design and feel you are looking for. But when you use a drag-and-drop builder like PageFly, you will be able to pull off anything you could think of. No need to purchase additional themes.

Furthermore, these builders tend to have starting page templates that users can choose from. About Us page templates for eCommerce websites are included. PageFly has five Shopify About Us page templates that can help you complete your eCommerce store:

How to Write a Compelling About Us Page: 6-Step Framework

To craft an engaging About Us page template for eCommerce website, follow the six steps below. This framework ties together storytelling, data, and brand values into a cohesive narrative that keeps readers invested.

This page gives people a humanizing attachment to your brand, prompting patronage not just because of value for money, but because customers admire your resolve and align with the values that you stand for. Complementing your About Us page with other Shopify pages, such as a Shopify FAQ page, can further build trust and patronage by addressing common customer concerns alongside your brand story.

About Us Page Elements Quick Reference