How to Build Sales Landing Pages for Shopify: Complete Guide

Many Shopify store owners assume the best place to link ads is their home pages. After all, that is where prospects will find all the products for sale, and it is generally the most visually appealing page on a site. But that assumption is incorrect. The best place to land after clicking on an ad is a page that is highly relevant to that ad. Conversion rates from highly optimized sales landing pages are generally much higher than generic pages, home pages, about us pages, and even broad category pages. This complete tutorial provides a beginner guide with a step by step guide to building landing pages that convert.

What Is a Shopify Landing Page Promo?

A Shopify landing page promo is a standalone webpage targeted to a specific cohort of your traffic, with the aim of providing a more relevant experience in order to achieve the ultimate objective of driving that cohort toward conversion.

In the Shopify world, while retailers cannot be expected to actually create unique websites for every user, they can create unique digital storefronts. Landing pages represent the tool through which brands can adapt to the user in question, creating relevant and positive-impression making experiences for each of the individuals engaging with your brand.

By taking a customer-first approach to your Shopify sales landing pages optimization strategy, you will do more than create impactful sales landing pages that guide your traffic in the precise direction you want them to go. You will simultaneously unlock incremental value from each of those individuals, driving higher returns for your business as a result.

10 Key Elements of an Effective Sales Landing Page

1. One Landing Page - One Goal Only

One goal landing page is much better than a generic page. There should be one single landing page for each campaign. If there are multiple products with the same category or same promotion, you can put them on one landing page.

If you send a mixed-up message, your audience will be confused and probably leave the landing page with no further action. Thus, you should have one main call-to-action, one suggestion, and one path for visitors to select. When visitors encounter too many choices they will take more time to do something, and it is more likely they leave sooner than expected, with no conversions.

2. Big And Catchy Headline

The headline is one of the first things visitors are going to see. Make sure it is big, bold, and easy to read. Think of your title as the cover of a book. It should be precise enough to tell customers what the landing page is about and also interesting enough to grab people's attention and draw them in.

Tools like CoSchedule's Headline Analyzer can help you craft better headlines. This analyzer provides advice on different types of headlines (questions, lists, how-to's) and makes suggestions for words that tend to grab the attention of readers.

3. Powerful Imagery

A compelling headline combined with stunning imagery taps into the emotional side of your customer in ways that will light a burning desire for them to take action. Powerful images can be worth many thousands of words.

Usability tests by Jakob Nielsen prove that people pay a lot of attention to pictures. When talking about people, photos of real people get lots of attention while overly-staged stock photos are mostly ignored. For top-notch photos for your Shopify landing page, Burst from Shopify is a great free resource.

4. Write Concise And Consistent Copy

Get the length of your landing page copy just right. Do not overwhelm your potential customers with unnecessary information. If needed, utilize icons to illustrate your copy and make it easier for people to quickly scan. When writing your copy use short sentences, bullet points, and mention customer benefits or value over features.

One more essential thing that you should keep in mind is consistency. If your visitor heard about you on Twitter, Facebook, or via email, keep that story and conversation going. People will feel connected and will not question the process as they might if you talk about one thing in an email and then another thing on your landing page.

5. Mobile-First eCommerce Landing Page

Mobile commerce is rising globally. According to Shopify reports, mobile purchases account for over 56% of total eCommerce. A report by comScore indicated that mobile is becoming the first touch point in digital with 65 percent of digital time spent, while desktop usage is decreasing under 35 percent.

Different from mobile responsive, mobile-first methodology focuses on the design of the mobile device before the others. The user experience on mobile is more important than on desktop. Short attention spans mean today's consumers will not wait long for websites to load, and certainly will not bother using those not optimized for mobile devices.

6. Precise, Outstanding Call To Action

Call-to-action (CTA) is one of the most important elements of your landing page. Whether you are trying to capture an email address or make a direct sale, your CTA button is the single most important thing your visitor must see and click on.

Avoid generic language such as "click here." Use power words in your CTA button copy. Choose "my" instead of "your." CTA is also useful for creating urgency, so add words like "now" or "do not miss."

7. Make Your Landing Page Easy To Follow

When entering an eCommerce landing page and finding anything difficult or confusing, there will be 2 types of reaction. Some people try to call or chat with the provider to figure it out. But some others drop to find another website. It is really a big loss of traffic.

The mistake of many marketers is adding too much information. The more information added, the harder it is for users to follow, so it is your job to put short and essential information on the landing page.

8. Create Your Shopify Landing Page With A Little Urgency

People like the idea of buying things that are rare or hard to come by. If something is marketed as a "limited time offer" people will rush to buy it as they will feel a sense of urgency and fear of loss.

9. Highlight Social and Authority Proof

Online shoppers are exposed to a lot of fear. They are afraid of losing money or not receiving the product, or the quality is not as promised. A lot of fear prevents them from buying. Shopify landing page optimization includes removing customers' fear by providing trust.

According to a survey by BrightLocal, 88 percent of consumers trust online reviews as much as a personal recommendation which is astounding, considering most online reviews are posted by total strangers. The same survey found that only 12 percent of the population did not regularly read reviews for consumer products.

Beside reviews, you can make people trust you by using trust badges marks or signals of getting authorized from big and famous organizations or expert influencers. That is how trust badges help you optimize the landing page of your Shopify store.

10. Test Everything

The essential thing to win the eCommerce battlefield using Shopify landing pages is tracking and testing everything. You cannot know whether a big button or small button, long text or short text will be better for your landing page. You should test everything at every time to find the best practice for your landing page.

Google Optimize is a really good, free tool to help you optimize landing pages. You can A/B test headlines, images, CTA colors, copy length, and page layouts to find the highest-converting combination.

How To Make a Sales Page on Shopify

You can easily make a Shopify landing page with a lot of page builders. Key capabilities to look for include:

• Easily create Shopify landing pages with 20+ page templates of all categories
• Deeply understand your Shopify traffic with Analytics Dashboard
• Build better mobile-first landing pages with mobile editing capabilities
• Remove theme header and footer for completely separated landing pages

Standalone And Separated Landing Pages

The landing page will be the last sale point, in which you need to convince people to buy. A Shopify page with links to other parts of your Shopify store can result in losing traffic. Customers tend to click to other links on the landing page to discover around your Shopify store and get lost among multiple pages.

It is better that you exclude all the links that direct customers to other parts of your Shopify store, even header and footer, which can definitely be done when you create Shopify landing pages with landing page builders.