How to Use Product Recommendations on Shopify: Complete Guide
By Braincuber Team
Published on May 18, 2026
About 63 percent of consumers expect a personalized online shopping journey according to Retail Customer Experience research. They expect brands to understand their interests, preferences, and purchase behavior and engage them in a contextual manner. This complete tutorial shows you exactly how to set up personalized product recommendations across every page of your Shopify store using the Wiser app and PageFly integration. This step by step guide covers homepage strategies, product page related products, cart page cross-sells, and thank you page re-conversion tactics so you can increase sales and average order value. Whether you are a new merchant or optimizing an existing store, this beginner guide gives you the complete framework.
What You'll Learn:
- What personalized product recommendations are and how they work
- 6 proven strategies to place recommendations across your store
- How to install and configure the Wiser Personalized Recommendations app
- Adding Wiser widgets to PageFly pages with drag and drop
- Product page, homepage, cart page, and thank you page setups
- Why product recommendations increase AOV and conversions
What Are Personalized Product Recommendations
Product recommendations have been a core part of an eCommerce store conversion strategy for years. In this tactic, products are dynamically populated on a web page based on data such as customer attributes, browsing behavior, and situational context. Simply put, you are showing each shopper who visits your store products that they are more likely to be interested in.
You already know that personalized product recommendations need to be sent via email, shown on social media, or sent through web push notifications to keep shoppers engaged after they leave your store. But this tutorial focuses on how to keep the shopper engaged with product recommendations while they are still on your store. There is no one-strategy-fits-all approach. You can add different types of product recommendations to your homepage, product page, cart page, thank you page, or any other page. The goal is getting the shopper to notice and interact with them.
6 Strategies to Use Product Recommendations to Increase Sales
Strategy 1: Feature Top-Selling Products on the Homepage
Most consumers want to stay up to date with trends. They seek out lookbooks, articles, and more to see what is trending in a specific range of products. These are shoppers that do not want to miss out on trends or have a constant FOMO when it comes to matching up with others like them. Leverage this purchase behavior by displaying your top-selling products on the homepage. As soon as the shopper lands on your store, they get to see what others are buying. It is also a great way to get these products discovered more and further boost sales on them.
Install Wiser App
Go to the Shopify App Store, search for Wiser Personalized Recommendations, and install it on your store.
Activate Top Selling Products Widget
Log in to the Wiser dashboard. Select Home Page from the left-hand side menu and toggle on the Top Selling Products widget.
Position on Homepage
If using PageFly, drag the Top Selling Products widget into your homepage editor. Place it prominently near the top for maximum visibility.
Strategy 2: Showcase Related Products on the Product Page
Many online shoppers make specific searches for products and land directly on your product page to seek out more details about the range you are selling. While these shoppers already know what they want to purchase, they are still open to exploring other options that your store might offer. Do not wait for them to do it on their own. Showcase related products based on categories, tags, and other parameters to help them explore more in the range they showed interest in. It is also a great way to upsell products for increasing your average order value.
Open PageFly Product Page
Go to your PageFly dashboard and open the product page template you want to edit.
Drag Related Products Widget
Select the Related Products or You May Also Like widget from the Wiser elements panel. Drag and drop it below the product description or add-to-cart button.
Configure Parameters
Click on the element to set its parameters. Wiser will automatically pull related products based on similar collections, tags, product type, and more.
Publish and Preview
Hit publish. The widget will pull all product recommendations for the assigned product on your live page within minutes.
Important Note
You can use one type of Wiser widget only once per page. Plan your widget placement carefully to avoid conflicts.
Strategy 3: Curate Handpicked Recommendations on the Category Page
Think about the last time a salesperson at a physical store introduced you to an all-new range from the brand that you were not aware of. This type of product recommendation follows the same shopping psychology. Once the visitor is on your store, you can nudge them to explore more products. But the products you recommend need to be carefully curated, keeping in mind the value they will add to the shopper. You can do this by handpicking some of your limited edition products, products from an exclusive range, or simply picking out products that have been trending over a period of time.
Select Handpicked Recommendations Widget
In the Wiser dashboard or PageFly editor, choose the Handpicked Recommendations widget. This lets you manually select which products to showcase.
Manually Select Products
Choose limited edition products, exclusive range items, or trending products that add genuine value to the shopper browsing that category.
Place on Collection Pages
Drag the widget into your collection or category page layout in PageFly. Position it where shoppers naturally browse after viewing category listings.
Strategy 4: Display Frequently Bought Together on the Cart Page
Most Shopify stores simply provide order information on their cart pages. That is like letting a shopper step into your store and walk out with just one purchased product even though you could have sold them a complementing product at the same time. While keeping the cart page distraction-free is a good idea to nudge the shopper to completing the purchase, it is also a good opportunity to cross-sell. Showcase products that shoppers like them have purchased along with the item they have added in the cart. This way the shopper gets to see the value in purchasing multiple products in a bundle of sorts, and becomes more likely to add the items to their cart. You can make this a more converting strategy by offering a discount on the clubbed purchase.
Open Cart Page in PageFly
Navigate to your cart page template in the PageFly editor.
Add Frequently Bought Together Widget
Drag the Frequently Bought Together widget below the cart items section. This displays products purchased together by customers with similar interests.
Optional: Add Bundle Discount
Offer a discount on the clubbed purchase to make this a more converting cross-sell strategy.
Strategy 5: Showcase Latest Products on the Thank You Page
A shopper just completed a purchase on your store. Typically, you would display the invoice, the shipping and tracking information, and a quick thank you note on the page before they exit. The thank you page is a great place to re-convert this shopper and bag another sale while they are still engaged with your brand. Display your latest range of products on the thank you page, nudging them to check them out. These could be a special edition you have added to the store or simply a new range of products that you want to get their attention to.
Create or Edit Thank You Page
Open your order confirmation or thank you page template in PageFly.
Add Featured Products Widget
Drag the Featured Products widget below the order summary. Configure it to showcase your latest or special edition products.
Strategy 6: List Recently Viewed Products for Returning Shoppers
Think about what makes Amazon so convenient. When you go back to the store, you get to see all your recently viewed products right on the homepage. This makes it easier to reconsider those products, explore more in the same category, and add them to the cart. Make online shopping as convenient for your Shopify store returning visitors by displaying recently viewed products on the homepage. It is a good way to let them pick up the brand interaction from where they left off, making them more likely to complete the purchase this time.
Activate Recently Viewed Widget
In the Wiser dashboard, select Home Page and toggle on the Recently Viewed Products widget.
Position for Returning Visitors
Place the widget prominently on the homepage so returning shoppers immediately see their browsing history and can pick up where they left off.
Wiser App: Six Personalized Recommendation Widgets
Wiser is a powerful Shopify app that enables your store to showcase personalized product recommendations to every shopper, new and returning. The app offers six widgets that help you personalize product recommendations based on different parameters:
Handpicked Recommendations
Select products manually to showcase as recommended products across your Shopify store.
Related Products / You May Also Like
Show products related to what a visitor is browsing, based on similar collections, tags, product type, and more.
Frequently Bought Together
Display products that have been purchased together by customers with similar interests.
Recently Viewed Products
Remind shoppers of the products they viewed during their entire browsing session.
Top Selling Products
Display trending and hot-selling products based on the sales made on your store.
Featured Products
Showcase a specific range of products or new products across your store to get them discovered.
How to Add Wiser Widgets to PageFly Pages
If you are using PageFly to create your Shopify store pages, adding product recommendation widgets is even simpler. You can add the widgets in the page builder itself with a simple drag and drop. Here is the complete setup process:
Install Wiser App
The very first step is to install the Wiser Personalized Recommendations app from the Shopify App Store.
Access Wiser Dashboard
Once you log in to the app, your dashboard displays the active widgets. New users will not see widgets showing up yet. To activate, select the page from the left-hand side menu.
Toggle On Widgets
Turn on the personalized product recommendations widgets you want to show on each page using the toggle switch.
Drag and Drop in PageFly
In the PageFly editor, drag the Wiser widget element into your page layout. Click on the element to set its parameters to suit your page design.
Publish
Hit publish. Product recommendations will show up on your new pages in a matter of minutes.
Wiser Widgets Available for Product Pages
On product pages created with PageFly, the Wiser personalized product recommendations depend on the products you choose in your Page Settings modal. The following recommendation widgets are available specifically for product pages:
| Widget Type | Description | Best Placement |
|---|---|---|
| Related Products | Products based on similar collections, tags, product type | Below product description |
| Recommended Products | Handpicked products you manually select | Below add-to-cart button |
| Also Bought | Products frequently purchased together | Below product details |
Why Include Product Recommendations on Your Store
Product recommendations deliver measurable benefits to your Shopify store:
Personalized Shopping Journey
Tailor the experience to each shopper based on their behavior and preferences.
More Browsing Interaction
Encourage shoppers to explore more products and spend more time on your store.
More Product Discovery
Get more products discovered by shoppers who might not have found them otherwise.
Higher Conversions and AOV
Increase on-site conversions, average order value, and overall revenue through contextual upsell and cross-sell.
Wiser is FREE until the app generates $50+ in monthly sales for your store. Multiple pricing plans available for growing businesses.
Do You Really Need Personalized Product Recommendations
Think about the last time you visited an online store and made a purchase right away. You took your time to compare the product and its pricing with those offered by others. You explored the deals and discounts available to you. But more importantly, you picked the store that showed you more products related to your interests. Your consumers are no different. While we have all moved on to shopping online, we expect the level of personalization that is similar to the typical brick and mortar stores. Showing personalized product recommendations is like having a salesperson guide shoppers to help them make the right purchase. No matter what stage your Shopify store is at, personalized product recommendations are a must.
Frequently Asked Questions
What percentage of consumers expect personalized product recommendations?
About 63 percent of consumers expect a personalized online shopping journey according to Retail Customer Experience research. They expect brands to understand their interests and purchase behavior.
Is the Wiser app free for Shopify stores?
Yes. Wiser is free until the app generates $50 or more in monthly sales for your store. After that, multiple pricing plans are available for growing businesses.
How many Wiser widgets can I use on one page?
You can use one type of Wiser widget only once per page. For example, you cannot place two Related Products widgets on the same page, but you can use different widget types together.
Which pages should I add product recommendations to?
Add recommendations to your homepage (top-selling, recently viewed), product page (related products), cart page (frequently bought together), category page (handpicked), and thank you page (featured products).
How do I add Wiser widgets to PageFly pages?
After installing Wiser, open your PageFly editor, drag the Wiser widget element from the elements panel into your page layout, click to configure parameters, and hit publish. Recommendations appear within minutes.
Need Help Optimizing Your Shopify Store?
Our experts can help you set up personalized product recommendations, configure Wiser and PageFly integration, and boost your conversion rates. Get personalized guidance for your store.