How to Build Shopify Multilingual Store with PageFly and Weglot: Guide
Expanding your Shopify store to international markets requires more than just shipping settings — it demands a multilingual experience that speaks to customers in their native language. The new partnership between PageFly and Weglot brings together a powerful page builder and an enterprise-grade translation solution to help over 40,000 merchants worldwide build multilingual stores with ease. This complete guide walks you through how to make your Shopify store multilingual using PageFly and Weglot, from installation to live deployment.
What You'll Learn:
- Why a multilingual store is essential for global ecommerce growth
- How Weglot integrates with Shopify to translate your entire store in minutes
- How to use PageFly to build and manage multilingual landing pages
- Step by step process to install, configure, and launch a multilingual Shopify store
- SEO best practices for multi-language stores that rank internationally
- How the PageFly and Weglot partnership benefits your business
Why a Multilingual Store Matters for Global Growth
With the drastic competitiveness of the online marketplace, each business owner constantly seeks optimal solutions to reach as many customers as possible. One of the ideal ways to achieve this goal is by having a multilingual store. Below are the key benefits that make multilingual support a must-have for any serious ecommerce operation.
Reach More Customers, Reduce Bounce Rate
English websites are dominant, but targeting customers who do not speak English is indispensable for global expansion. When visitors see your store in their native language, they instantly understand your brand, stay longer, and browse more products, significantly reducing bounce rates.
Boost International Search Rankings
A multilingual store with unique URLs for each language version gets indexed separately by Google. Each translated version contributes to your overall search engine rankings. The higher your site ranks across multiple languages, the more visibility you gain against single-language competitors.
Increase Conversion Rates
When customers browse in their native language, they spend less time trying to understand your products and feel confident making purchasing decisions. A localized website builds familiarity and trust, directly scaling up your conversion rate across international markets.
Build Customer Trust Globally
A localized website signals to international customers that your brand values their business. Shoppers are more likely to trust and purchase from stores that communicate in their language, creating a competitive advantage over stores that only support English.
Understanding the PageFly and Weglot Partnership
PageFly, the leading drag-and-drop page builder for Shopify, and Weglot, the premier website translation solution, have joined forces to help merchants build multilingual stores seamlessly. The partnership combines PageFly flexible page builder with Weglot automatic translation engine, enabling over 40,000 business owners worldwide to turn their websites into multilingual storefronts without hiring developers or spending hundreds of hours on manual translation.
If you have an online store built with PageFly and a dream to bring your products to customers across the globe, this partnership represents a great opportunity to take a big step forward in ecommerce. With Weglot handling the translation and PageFly handling the page design, you can manage your entire multilingual store from a single workflow.
About Weglot
Weglot is one of the best plugins to help you translate your entire Shopify website into different languages. It is easy to use and ensures that you do not have to invest hundreds of hours or a huge amount of money in hiring developers or translating manually. Key features include:
| Feature | Description | Benefit |
|---|---|---|
| 100+ Languages | Choose from over 100 languages for automatic translation | Cover virtually any international market |
| Automatic Translation | First-layer machine translation with powerful management tools | Get a multilingual store running in under 5 minutes |
| Professional Translators | Order professional translators through the Weglot dashboard | Perfect translations for critical marketing content |
| Team Collaboration | Collaborate with team members to review and edit translations | Maintain brand voice across languages |
| Google Indexing | Translated content is automatically indexed by Google | Boost international SEO with no extra setup |
| CMS Platform Support | Works with Shopify, WordPress, BigCommerce, Wix, and more | Consistent translation workflow across platforms |
Step 1: Install Weglot on Your Shopify Store
The first step to making your Shopify store multilingual is installing Weglot from the Shopify App Store. The process takes less than 5 minutes and requires no coding knowledge.
Go to the Shopify App Store
From your Shopify admin, navigate to Apps and click Visit Shopify App Store. Search for "Weglot" or use the direct app link.
Click Add App
On the Weglot app page, click Add app and then Install app to authorize Weglot to access your Shopify store data.
Create a Weglot Account
After installation, you will be prompted to create a Weglot account or log in if you already have one. The free plan covers up to 2,000 translated words with one additional language.
Step 2: Configure Language Settings in Weglot
Once Weglot is installed, you need to configure your languages and translation preferences through the Weglot dashboard. This is where you select which languages to support and how translations are managed.
Open Weglot Dashboard
From your Shopify admin, go to Apps > Weglot to open the Weglot configuration dashboard. The main settings page lets you control all translation options.
Select Your Original Language
Set your Original language to the language your store is currently written in (usually English). This tells Weglot what content needs translation.
Add Destination Languages
Under Destination languages, choose the languages you want to translate into. You can select from over 100 languages including Spanish, French, German, Japanese, Portuguese, Chinese, and more.
Configure Language Switcher Display
Choose how the language switcher appears on your storefront. Options include dropdown, flags only, language names, or a combination. You can also customize the position (floating button, menu embed, or custom placement).
Free Plan Limitations
The Weglot free plan includes 2,000 translated words and one additional language. For stores needing more languages or higher word counts, Weglot offers Starter, Business, and Enterprise plans with unlimited words and advanced features like team collaboration and professional translators.
Step 3: Build Pages with PageFly for Multilingual Support
With Weglot handling translations automatically, you can use PageFly to build stunning landing pages, product pages, and marketing pages that will be translated for each language version of your store. PageFly pages work seamlessly with Weglot because Weglot translates the rendered HTML output.
Install PageFly from the Shopify App Store
Go to the Shopify App Store, search for PageFly, and click Add app. PageFly offers a free plan with access to 100+ templates and core page builder features.
Create Your Page in English
Use the PageFly drag-and-drop editor to create your pages in English (or your original language). Design landing pages, about pages, product pages, or promotional pages using the visual builder.
Publish the Page
Once your page is ready, click Save and then Publish. The page will go live on your Shopify store in the original language.
Verify Translation in Weglot
Visit your storefront and use the Weglot language switcher to view the page in your destination language. Weglot automatically translates the PageFly page content. You can review and edit translations in the Weglot dashboard if needed.
Step 4: Review and Refine Translations
Automatic machine translation is fast, but reviewing and refining translations ensures accuracy and brand consistency. Weglot provides a comprehensive dashboard for managing translations, including team collaboration and professional translator options.
Open the Weglot Translation Dashboard
From the Weglot app in your Shopify admin, click on Translations to see all translated content organized by page. Each string is listed with the original text and the auto-translated version.
Edit Translations Manually
Click on any translated string to edit it manually. This is useful for correcting brand names, marketing taglines, product-specific terminology, or any content that requires a more natural translation.
Order Professional Translations (Optional)
For critical marketing pages, Weglot allows you to order professional human translations directly from the dashboard. Professional translators ensure your content reads naturally and resonates with local audiences.
Collaborate with Your Team
Invite team members to review and contribute translations through the Team Collaboration feature. Multiple team members can work on different language versions simultaneously.
Step 5: Configure Language Switcher Placement
The language switcher is how customers choose their preferred language on your storefront. Weglot provides flexible options for displaying the switcher, ensuring it matches your store design without clashing with PageFly-built pages.
Choose Floating or Embedded Switcher
In Weglot Settings, select Floating for a language switcher that floats on the bottom-right or bottom-left of every page. Select Embedded to place the switcher in your theme navigation or menu using a shortcode.
Customize Switcher Appearance
Configure whether the switcher shows language names, flags, or both. You can also set the switcher style to dropdown or direct buttons. Preview changes in real time before saving.
Test on All Page Types
After configuring the switcher, test it on PageFly-built pages, standard Shopify pages, product pages, and collection pages. Ensure the switcher appears correctly and switches content without errors.
SEO Best Practices for Multilingual Shopify Stores
A multilingual store automatically improves your international search presence when configured correctly. Weglot handles the technical SEO aspects automatically, but understanding these best practices helps you maximize your global search rankings.
| SEO Factor | How Weglot Handles It | Benefit |
|---|---|---|
| Unique URLs | Creates subdirectory URLs for each language (e.g., /fr/, /es/, /de/) | Google indexes each language version separately |
| Hreflang Tags | Automatically adds hreflang tags to tell Google which language version to serve | Prevents duplicate content issues across languages |
| Meta Tags | Translates page titles, meta descriptions, and alt text | Search results appear in the user language |
| Sitemap | Adds translated URLs to your Shopify sitemap | Faster crawling and indexing of all language versions |
| Google Indexing | Translated content is automatically indexed by Google | Instant SEO boost with no manual submission |
SEO Impact of Multilingual Stores
The effect of a multilingual store on international search rankings cannot be overstated. Each language version makes a good contribution to your overall search engine rankings, often helping multilingual sites rank higher than single-language competitors. Regular content updates across multiple languages attract attention from customers worldwide.
Frequently Asked Questions
Do I need to rebuild my PageFly pages when I add a new language?
No. Weglot translates your existing PageFly pages automatically on the frontend. You build and maintain pages in your original language, and Weglot handles the translation for each language version without requiring any changes to your PageFly designs.
How long does it take to set up a multilingual Shopify store with PageFly and Weglot?
The initial setup takes less than 5 minutes. Installing both apps and configuring the language settings can be completed in a single session. Automatic translation of your content happens immediately, though reviewing and refining translations may take additional time depending on how much content you have.
Will Weglot slow down my PageFly-built pages?
Weglot is optimized for performance and uses a lightweight JavaScript snippet to serve translations. The impact on page load time is minimal. Weglot also uses caching to ensure translated pages load quickly for returning visitors.
Can I translate specific parts of my PageFly pages but not others?
Yes. Weglot allows you to exclude specific HTML elements or CSS selectors from translation through the dashboard settings. This is useful for keeping brand names, specific product names, or certain sections untranslated.
Does the PageFly and Weglot partnership offer any special pricing?
Both PageFly and Weglot offer free plans to get started. PageFly free plan includes core page builder features with 100+ templates, while Weglot free plan covers up to 2,000 translated words with one additional language. Paid plans are available for stores needing more languages, higher word counts, or professional translation services.
Need Help Building Your Multilingual Shopify Store?
Braincuber helps D2C brands design and build multilingual Shopify storefronts using PageFly and Weglot. From page design to translation strategy, our experts deliver global-ready stores that drive international growth.
About the author
Braincuber Editorial Team
Combined output from Braincuber's practice leads — Odoo, AI agents, AWS — synthesizing real deployment data from 500+ shipped projects.