How to Integrate Yotpo with PageFly: Complete Beginner Guide
The strategic partnership between Yotpo and PageFly brings together two of the most powerful eCommerce platforms in the Shopify ecosystem. Yotpo, the leading eCommerce marketing platform for user-generated content, and PageFly, the premier drag-and-drop page builder, now work seamlessly together. This complete beginner guide walks you through how to integrate Yotpo with PageFly to add reviews, star ratings, Q&A widgets, and review carousels to your Shopify store using PageFly intuitive interface.
What You'll Learn:
- What Yotpo is and how it powers user-generated content for Shopify stores
- Why user-generated content is critical for building trust and boosting conversions
- How to install Yotpo from the Shopify App Store
- How to add Yotpo widgets to your PageFly-built pages using drag-and-drop
- Best practices for using reviews, star ratings, Q&A, and carousel widgets
Understanding Yotpo and User-Generated Content
Yotpo is the leading eCommerce marketing platform that helps thousands of forward-thinking brands accelerate direct-to-consumer growth. Yotpo single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more, empowering brands to create smarter, higher-converting experiences that spark and sustain customer relationships. Integrated with Google, Instagram, top eCommerce platforms, and key ecosystem players, Yotpo allows brands to harness the power of user-generated content to build trust and engage customers.
Yotpo Smart Algorithm
Yotpo uses a powerful algorithm to determine which products to request reviews for and when. It sends email reminders at the most optimal moment, achieving 40-50% email open rates and 6-11% review response rates.
Proven Results
As an official Shopify partner, Yotpo has received over 1500 5-star ratings from customers. Shopify merchants using Yotpo have sold over $1 billion in goods and services.
What Is User-Generated Content and Why It Matters
User-generated content (UGC) is any type of content created by users of a website. Today it can be anything from a comment, picture, video, or review. The fact that it organically grows from real people interacting with something virtually is exactly what makes it so valuable. No UGC means no authenticity, no authenticity means no trust, and no trust means conversion rates drop significantly.
The importance of UGC is backed by compelling statistics. 87% of consumers say authenticity is important when deciding what brands to support. 85% of customers feel UGC is the most important factor for how trustworthy an online outlet is. When it comes to choosing between UGC and influencer content, consumers report that UGC is almost 12 times as impactful. Only 8% of consumers say influencer content highly impacts their buying habits, down from 23% in 2017.
| Statistic | Value | Source |
|---|---|---|
| Consumers value authenticity in brands | 87% | CrowdRiff |
| UGC is most important for trust/authenticity | 85% | CrowdRiff |
| Shoppers check reviews before buying unknown brands | 93% | Statista |
| UGC more impactful than influencer content | 12x | CrowdRiff |
| More time spent on sites with UGC galleries | 90% | Yotpo |
| Conversion rate increase with UGC | 10% | CrowdRiff |
| Return visitor increase with UGC | 20% | CrowdRiff |
Step 1: Install Yotpo from the Shopify App Store
Before you can add Yotpo widgets to your PageFly pages, you need to install the Yotpo app from the Shopify App Store and set up your account. The integration works seamlessly with PageFly once both apps are installed.
Go to the Shopify App Store
From your Shopify admin, navigate to Apps and click Visit Shopify App Store. Search for "Yotpo" or use the direct app link.
Click Add App and Install
On the Yotpo app page, click Add app and then Install app to authorize Yotpo to access your Shopify store data. The installation takes less than a minute.
Create or Log In to Your Yotpo Account
After installation, you will be prompted to create a Yotpo account or log in if you already have one. Follow the onboarding steps to configure your review request emails, star ratings settings, and other preferences.
Ensure PageFly Is Up to Date
Make sure your PageFly app is updated to the latest version. The Yotpo integration is available in the PageFly element library as soon as both apps are installed and active on your store.
Step 2: Access Yotpo Widgets in PageFly Editor
Once both Yotpo and PageFly are installed, the Yotpo widgets automatically appear in the PageFly element library. You can access them directly from the drag-and-drop editor without any additional configuration or coding.
Open the PageFly Editor
In your Shopify admin, go to Apps > PageFly and either create a new page or edit an existing one. Click the Edit button on the page you want to modify.
Open the Element Library
In the PageFly editor, open the element library on the left sidebar. Scroll down to find the Yotpo section which lists all available Yotpo widgets including Reviews, Star Ratings, Q&A, and Carousel.
Drag and Drop Widgets onto Your Page
Simply drag and drop any Yotpo widget from the element library onto your page canvas. Position it wherever you want the widget to appear. All Yotpo widgets follow PageFly easy-to-use drag-and-drop method.
Step 3: Add Yotpo Reviews Widget to Your Pages
The Yotpo Reviews Widget is the most powerful tool for showcasing customer feedback on your store. It displays reviews with photos, videos, and customer interactions like questions and answers, helping build trust and drive conversions. 93% of people look at reviews when making a purchasing decision about an unknown brand.
Drag the Reviews Widget onto Your Product Page
From the Yotpo section in the PageFly element library, drag the Reviews Widget onto your product page template. Position it below the product description or in a dedicated reviews section.
Configure Display Settings
Use the PageFly editor settings panel to adjust the widget display options. You can control how many reviews show per page, the layout style, and whether to show media attachments like photos and videos.
Save and Publish
Click Save and then Publish to make your page live with the Yotpo reviews widget. Reviews collected through Yotpo automated email requests will automatically appear in this widget.
Step 4: Add Star Ratings, Q&A, and Carousel Widgets
Beyond the main reviews widget, Yotpo offers several additional widgets that enhance the customer experience on different parts of your store. Each widget serves a specific purpose and can be placed strategically across your PageFly-built pages.
Add Star Ratings to Product Collection Pages
Drag the Star Ratings widget onto your collection pages and product cards. Star ratings shown on collection pages help customers quickly identify popular and well-reviewed products before clicking through.
Add the Q&A Widget to Product Pages
Drag the Q&A Widget onto your product pages near the reviews section. This lets customers ask questions about products and get answers from previous buyers or your team, building additional trust and reducing purchase hesitation.
Add the Review Carousel to Your Homepage
Drag the Reviews Carousel or Reviews Badge widget onto your homepage. The carousel displays rotating customer reviews with photos, creating social proof that immediately builds credibility with new visitors.
Add Reviews Highlights for Social Proof
The Reviews Highlights widget showcases key review snippets and aggregate ratings. Place it near your add-to-cart button or on landing pages to give customers that final push toward conversion.
Step 5: Optimize Yotpo Settings for Maximum UGC Collection
Getting the most out of your Yotpo integration requires proper configuration of review collection settings. Yotpo automated tools ensure you gather reviews consistently without manual effort, using data-driven timing and smart targeting.
Configure Smart Review Request Emails
Yotpo review request emails use a smart algorithm to determine which products to request reviews for and when. The algorithm ensures emails go out at the most optimal moment, achieving 40-50% open rates and 6-11% review response rates.
Enable Algorithm-Powered Reminders
Turn on algorithm-powered reminders to automatically send follow-up emails to customers who have not yet left a review. Yotpo precise data analysis sends these reminders at the most effective time.
Encourage Photo and Video Reviews
Configure Yotpo to request photo and video reviews in addition to text. Visual UGC is significantly more impactful than text-only reviews and can be displayed in the Reviews Carousel and Reviews Highlights widgets.
Personalization Gap Warning
While 92% of marketers believe their brands provide a personalized experience, only 45% of consumers report feeling this experience. User-generated content bridges this gap by showing real customer voices, making your brand feel more authentic and personally relevant to each shopper.
Yotpo Available Widgets Summary
Yotpo integration with PageFly gives you access to six widgets: Reviews Widget, Q&A Widget, Star Ratings, Reviews Highlights, Reviews Carousel, and Reviews Badge. All follow PageFly easy drag-and-drop method and are available from the user-friendly interface.
Frequently Asked Questions
Do I need to install both Yotpo and PageFly separately?
Yes. You need to install both Yotpo and PageFly from the Shopify App Store. Once both apps are installed and active, Yotpo widgets automatically appear in the PageFly element library for drag-and-drop use on any page.
Can I use Yotpo widgets on pages built with other page builders?
Yotpo integration is available directly within the PageFly element library. While Yotpo can be added to any Shopify theme using embed codes or Shopify sections, the PageFly integration provides the most seamless drag-and-drop experience with no coding required.
How does Yotpo collect reviews from my customers?
Yotpo automatically sends review request emails to customers after they make a purchase. The smart algorithm determines the best timing for each request, and algorithm-powered reminders follow up with customers who have not yet responded.
Does user-generated content really improve conversion rates?
Yes. UGC increases conversion rates by up to 10%, and websites with UGC galleries see visitors spending up to 90% more time on site. Return visitors increase by 20% on sites featuring UGC. 93% of consumers check reviews before purchasing from unknown brands.
Is Yotpo optimized for mobile devices?
Yes. Yotpo is fully optimized for mobile devices, ensuring that reviews, star ratings, Q&A, and carousel widgets display correctly and function smoothly on all screen sizes. PageFly pages are also mobile-responsive, providing a seamless mobile shopping experience.
Need Help Integrating Yotpo with PageFly?
Braincuber helps D2C brands set up Yotpo user-generated content widgets on PageFly-built Shopify storefronts. From review collection strategy to widget placement and optimization, our experts help you build trust and boost conversions.
About the author
Braincuber Editorial Team
Combined output from Braincuber's practice leads — Odoo, AI agents, AWS — synthesizing real deployment data from 500+ shipped projects.