How to Create a Shopify Contact Us Page: Complete Tutorial
By Braincuber Team
Published on May 21, 2026
A professional contact us page is one of the top four most important pages your Shopify store needs, alongside your homepage, about us page, and blog. Shopify is a popular all-in-one ecommerce platform that allows you to build and develop an online store within a short period of time, even if you have little know-how about technology, marketing, or design. This complete tutorial is a step by step beginner guide to creating an amazing Shopify contact us page that establishes trust, maintains customer loyalty, and provides valuable recommendations for business improvement. By the end of this guide, you will have a fully functional contact page that connects sellers and buyers effectively.
What You'll Learn:
- What a Shopify contact us page is and why it is essential
- What information to include on your contact page
- Step by step guide to creating a contact page in Shopify admin
- How to add navigation so visitors can find your contact page
- Best practices and tips for optimizing your contact page
What Is a Shopify Contact Us Page?
A Shopify contact us page is one of the top four most important pages needed for your website, besides the homepage, about us page, and blog. The contact page typically provides a link between sellers and buyers. Instead of sitting down with customers for a few minutes to analyze and resolve their problems, a contact page enables visitors to reach out directly to the store owner or other responsible people via the contact information provided on the website.
There is always a reason behind someone visiting your Shopify contact us page. They might get stuck when seeking information for returns and the exchange policy, or need more detailed product information, as well as your business location or opening hours.
Why Is a Shopify Contact Us Page Essential?
Establishing Trust Between Businesses and Customers
A Shopify contact us page is an ideal opportunity for establishing trust between businesses and customers. Once clients reach out to your website and send you a message or make a phone call, it means they truly want to understand more about your product or service before making any purchase, especially new customers. This is the best time for you to build a relationship with them. The more you communicate well with clients, the more trust they will give your brand.
Through listening to worries or problems customers are having, you are able to understand more about their needs and find out a specific way to assist them. Catching customer psychology is key to success in the process of building relationships. More importantly, this generates a positive effect on business growth in the future.
Maintaining Loyalty from Existing Customers
A great Shopify contact us page gains trust from new customers. Any worries about product damage, shipping delays, or other things will be relieved when customers believe there is a place for them to reach out if problems happen. Beyond new customers, it also maintains loyalty from existing customers who have previously purchased from your store.
For example, if a client purchased a replacement part for their refrigerator air filter and it functioned improperly, they would search for your store contact to get help. Supporting clients in a timely manner might reduce the percentage of those who leave your business and never return, as well as the number of negative reviews.
Providing Recommendations for Business Improvement
A Shopify contact us page is a great way of providing recommendations with a goal of contributing to business improvement and growth. Through all the requests for help you receive, you will be able to figure out what you need to do on your site to fit customer needs. Whatever it is, a complaint or a compliment, it should be taken into consideration for future investigation. It all makes a valuable contribution to business development such as improving products or services, measuring customer satisfaction, and providing a better shopping experience.
Build Customer Trust
A contact page shows customers there is a real business behind the store, building confidence before they make a purchase.
Maintain Loyalty
Timely support reduces customer churn and negative reviews while strengthening existing relationships.
Gather Feedback
Customer complaints and compliments provide valuable insights for improving products and services.
Drive Business Growth
Understanding customer needs through contact helps you make data-driven improvements that boost revenue.
What Information Should Be Included
Add Your Full Store Address and Phone Number
A lot of online businesses do not add their full store address because most customers purchase online. However, you should add all your local addresses since some buyers want to purchase directly from a brick-and-mortar store rather than via your website. Furthermore, providing a store address allows people to exchange products quickly rather than relying on delivery.
Adding a phone number is a must because it will be one of the fastest ways for customers to connect with your business. You should create a proper click-to-call tag so people can call instantly.
Provide a Live Chat Box
Another way for customers to connect with store owners is chatting via a live chat box. Making a traditional phone call may be a challenge for many big businesses with a large number of customers. With live chat, you will be able to assist them directly and calm down some irritated customers for a better shopping experience.
Via live chat, you can speed up the checkout process as well as increase the conversion rate. Supporting customers instantly will increase customer satisfaction and turn visitors into buyers.
Add a Contact Form
Some business owners wonder why they should not just add an email address instead of a contact form. However, clients see the convenience in filling in a contact form rather than writing an email. A contact form is a valuable source of feedback for your business. You can receive comments from clients about your product or service quality, enabling you to understand customers' insights and improve their experience.
It also reduces spam when you use a contact form instead of showing your email address directly. Other advantages include information control when a visitor is required to fill all information before submitting, and improving consistency when all information is provided in the same way.
Other Information You May Need
You could also add an email address if you would rather allow certain customers to appeal to you in more detail about their problems. Make sure to set up a separate troubleshooting email address for this. Moreover, adding buttons to link with your social accounts like Twitter, Facebook, and Instagram gains more trust from customers.
Contact Page Best Practices
Your contact page should be easy to find, explain why someone should contact you, include email and phone, use a short form with helpful fields, include a call-to-action, link to active social media accounts, and avoid unnecessary fields and words to keep it straightforward.
Step by Step Guide to Create a Contact Us Page on Shopify
Follow these steps carefully to build your Shopify contact us page. Each step builds on the previous one, so do not skip ahead.
Navigate to Pages in Shopify Admin
From your Shopify admin, navigate to Online Stores and choose Pages to access your page management area.
Click Add Page
Click the Add page button to start building your new contact us page from scratch.
Set the Page Title
In the Title box, fill in the title that you want to set, such as Contact us or FAQs.
Add Content Above the Contact Form
In the Content box, type text that you want to appear above the contact form. For example, add your contact information or a welcome message like "Please wait a few minutes, I will respond soon." This step is optional, you can leave it blank.
Select the page.contact Template
In the Template section, choose page.contact. Selecting this template will automatically create a contact form on your contact us page.
Save the Page
Click Save to store your contact us page configuration. Your page is now created but not yet visible in your store navigation.
Add Navigation to Make the Page Visible
You need to add navigation to your Shopify contact us page to make it visible. From Shopify admin, go to Online Store then Navigation. Choose the type of menu you want to link the Contact page to, such as Main menu or Footer menu.
Add the Contact Page as a Menu Item
Click Add menu items, type your page title in the Name box. Open the Link box, select Pages, choose the Contact page you created, then click Add.
Save Navigation and Preview Your Page
Click Save on the navigation menu. To see your page, click the eye icon beside Online Store and you will be directed to the live view of your contact page.
Using PageFly to Build a Great Contact Us Page
Building a contact us page becomes easier than ever before with PageFly Advanced Page Builder. It has more than 50 attractive templates for all page types, helping customers significantly when setting up a website. One of the main reasons that clients are really impressed with PageFly is the drag-and-drop feature for simplifying the page building process.
Open PageFly from Shopify Admin
After you added the PageFly app from the Shopify App Store, go to Shopify admin, then Apps, and choose PageFly.
Create a New Page in PageFly
Click the plus button or Create a page button to quickly create a contact page.
Configure Page Settings
In the Page Setting board, type your page title such as "Contact us" in the Page Title box. Choose Regular Page in the Page Type section.
Set Page Layout and Optimization
In the Page Layout section, choose to hide or show header and footer. In Page Optimization, enable lazy load images to boost your page loading speed.
Choose a Template and Edit
Click Next, choose a Template for your contact page by filtering industries and types. Once the PageFly editor opens, edit by adding elements from the left sidebar. When finished, Save and Publish.
Why Contact Pages Matter for Mobile Users
The convenience of using smartphones or tablets rather than laptops or desktops has led to faster and easier communication between businesses and customers. According to data from Shopify, in the third quarter of 2019, the number of traffic and orders on Shopify stores via mobile devices increased dramatically compared to the same quarter in 2018, from 71 percent to 81 percent for traffic and from 67 percent to 77 percent for orders.
From these statistics, it can be stated that the proportion of mobile users shopping on Shopify accounts for two thirds of total users. Therefore, building a Shopify contact us page for customers using mobile devices plays an integral part in the success of an online store. Make sure that your phone numbers and emails are in text so that customers can tap to call and copy to share with others quickly.
| Metric | Q3 2018 | Q3 2019 | Growth |
|---|---|---|---|
| Mobile Traffic | 71% | 81% | +10 percentage points |
| Mobile Orders | 67% | 77% | +10 percentage points |
Helpful Shopify Apps for Contact Pages
Zotabox Contact Form Builder
Zotabox Contact Form Builder offers stylish and professional contact forms that impress visitors. It provides features such as adding custom fields and departments with embed or stand-alone options.
POWR Contact Form Builder
POWR Contact Form Builder gives you an easy way to gain more newsletter subscribers and increase your wholesale network. It allows you to create custom contact forms, quote forms, wholesale forms, and more within just a few minutes. Connect Mailchimp to your form signup so you can get back to customers quickly.
Tidio Live Chat and AI Chatbots
Tidio Live Chat and AI Chatbots helps you improve customer service quality and boost sales. With the great feature of getting all communication from live chat, messenger, and email in one place, it saves you time from frequently switching channels. It takes less than 30 seconds to add to your Shopify store.
Chatra Live Chat and Chatbot
Chatra provides Facebook Messenger integration so you can easily reply to customer requests from Messenger. Live Chat, ChatBot, and Cart Saver features help you save carts with a goal of reducing cart abandonment rate and proactively contacting customers who may have gotten stuck at checkout.
1. Zotabox Contact Form Builder - Custom forms
2. POWR Contact Form Builder - Lead generation
3. Tidio Live Chat and AI Chatbots - Multi-channel support
4. Chatra Live Chat and Chatbot - Cart saver feature
Key Insight:
The Shopify contact us page makes a great contribution to business growth mainly through supporting customers in a timely manner and listening to customer opinions. Take the recommended Shopify apps into consideration for creating an amazing contact us page.
Frequently Asked Questions
Do I need a Contact Us page on Shopify?
Yes. A Contact Us page is essential for building trust with customers. It provides a direct way for customers to reach out with questions or concerns, improving their shopping experience and enhancing your store credibility.
How do I change my contact info on Shopify?
Go to Online Store then Pages in your admin. Select your Contact Us page, update the information in the text editor or contact form fields, and click Save to apply the changes.
What should I include on a Shopify contact page?
Include your full store address, phone number with click-to-call, a contact form, live chat box, email address, and links to social media accounts like Twitter, Facebook, and Instagram.
How do I add navigation to my Shopify contact page?
Go to Online Store then Navigation, choose your menu type, click Add menu items, type your page title, select Pages from the Link box, choose your Contact page, and click Add then Save.
Why is a contact page important for mobile users?
Over 80 percent of Shopify traffic comes from mobile devices. A mobile-friendly contact page lets customers tap to call, copy email addresses, or use live chat for instant solutions to their problems.
Need Help with Your Shopify Store?
Our experts can help you design professional contact pages, optimize customer service workflows, and build a Shopify store that converts visitors into loyal customers.