How to Choose the Best Shopify Page Builder: Complete Tutorial
By Braincuber Team
Published on May 21, 2026
Having a basic Shopify store is no longer enough to stand out in today's competitive eCommerce landscape, and that is exactly where a powerful page builder becomes essential. With the eCommerce boom fueled by platforms like Shopify, equal chances of success are available to everyone. But a default theme with static text and photos will quickly feel outdated. This complete tutorial is a step by step beginner guide to choosing and using PageFly, the number one ranked page builder on the Shopify app store, trusted by over 30,000 active merchants who have created more than 80,000 pages. By the end of this guide, you will know how to build stunning, conversion-optimized pages without writing a single line of code.
What You'll Learn:
- Why default Shopify themes are not enough for modern stores
- How PageFly ranks as the top page builder on Shopify
- Cost comparison between PageFly, Shogun, and GemPages
- Step by step guide to installing and using the drag-and-drop editor
- Shopify Partner benefits and affiliate earning opportunities
Why a Default Shopify Store Is Never Enough
When you first start with a trial plan on Shopify, it feels like you have everything you need. After getting familiar with the ecosystem, you can complete a few basic pages and update some features. But here is the problem, everything is just so basic.
Shopify pages out of the box are all about text and static photos, and these do not perform much functionality. If you want to do something beyond the basics, you have to play around with custom codes in the backend. For merchants with no computer science background, the thought of learning this foreign language is daunting.
The Coding Barrier
Most Shopify merchants do not have a technical background. Learning to edit theme code requires significant time investment and carries the risk of breaking your store. A page builder eliminates this barrier entirely.
Shopify does offer several appealing themes to choose from. A few minutes browsing the Shopify theme store and you are likely to find a theme with upgraded features and an attractive storefront. However, premium themes range from $140 to $180 as a one-time payment. The real problem is that if you wish to modify anything about a theme, you have to switch to another one. After the theme trial expires, the price might double or triple before you find the right one.
Instead of constantly switching themes, merchants typically turn to outsourcing third-party apps, extensions, and hiring coders. The cost skyrockets from there. A page builder app like PageFly comes to the rescue. Keep your free theme, and the page builder liberates you from all the coding while giving you a more dynamic storefront.
PageFly: The Number One Shopify Page Builder
PageFly is a simple page builder app with a drag-and-drop system designed to boost conversion rates. The app saves you time by allowing pages you have created to be downloaded and used as templates for other pages. This means you do not have to jump from theme to theme to look for your desired layout.
Number 1 in Category
Ranked number 1 in the page builder category on the Shopify app store among 3,800 plus apps.
30,000 Plus Active Merchants
Hosting over 30,000 active Shopify merchants from different industries worldwide.
80,000 Plus Pages Created
Merchants have created over 80,000 pages including product pages, homepages, collections, blogs, and landing pages.
2,000 Plus Five-Star Reviews
Top 8 most recommended apps on the Shopify app store with over 2,000 five-star reviews from real merchants.
Step by Step Guide to Using PageFly for Shopify
Follow these steps to get started with PageFly and transform your Shopify store design. This beginner guide walks you through the entire process from installation to publishing your first page.
Install PageFly from Shopify App Store
Navigate to the Shopify App Store and search for "PageFly". Click Add app and confirm the installation. The free plan gives you immediate access to all templates and available features with no time limit.
Choose a Template or Start from Scratch
Browse the library of 100 plus high-converting, fully responsive templates organized by page type. Select a template that matches your needs, or start with a blank canvas for complete creative freedom. Templates can be saved and reused across multiple pages.
Design Pages with Drag-and-Drop Editor
Use the intuitive visual editor to drag elements onto your page. Customize layouts, add images, text blocks, buttons, and product sections. The powerful drag-and-drop system lets you build any layout you desire without touching a single line of code. Design based on SEO principles for better search rankings.
Preview and Test on All Devices
Use the built-in responsive preview to test your page on desktop, tablet, and mobile views. Make adjustments to ensure your design looks perfect on every screen size. All PageFly templates are fully responsive by default.
Publish and Monitor Performance
Once satisfied with your design, click Publish to make the page live on your store. Use Page Analytics to track visitor behavior, conversion rates, and page performance. Upgrade to paid plans when you need more pages and advanced features.
PageFly Pricing: A Cost-Saving All-in-One Solution
PageFly may not come at the lowest price, yet it comes at the most promising cost. Here is how it compares to competitors in the Shopify page builder market:
| Page Builder | Starting Price | Free Plan | Key Differentiator |
|---|---|---|---|
| PageFly | $29/month | Permanent free plan | Number 1 ranked, 30K plus merchants |
| GemPages | $15/month | Limited free tier | Lower entry price |
| Shogun | $39/month | Time-limited trial | Enterprise features |
Unlike competitors that offer time-limited trials, PageFly gives you a free plan that never ends. Once you get certain benefits from the first page, consider upgrading to get more value from additional pages. With the free plan, you only pay $29 per month for a Shopify basic plan subscription plus PageFly paid features when needed.
Free Plan: 1 published page, all templates, all features
Basic ($29/mo): 5 published pages, priority support
Pro ($49/mo): 20 published pages, analytics, SEO tools
VIP ($99/mo): Unlimited pages, all features, VIP support
In terms of cost, you do not have to constantly rely on third parties to improve your store. The simple drag-and-drop system enables you to comfortably design the storefront based on SEO principles. PageFly extensively partners with different apps and service providers to ensure a seamless shopping experience for merchants' customers with no extra fee.
Shopify Partner Benefits with PageFly
If you are on the Shopify Partner Program, you can freely test PageFly advanced plans in the development store as a partner-friendly app. Regular charges apply once the store is switched over to a paid plan. Your client proposal will look more budget-friendly and stand out with a captivating store demo.
By introducing clients to both Shopify and PageFly paid plans, you can enjoy extra financial benefits from the Shopify Affiliate and PageFly Affiliate programs. The income can total more than $80 in the first month.
Affiliate Cookie Duration
PageFly Affiliate Cookies are available for 60 days, including the 14-day free trial period. This ensures you as a PageFly partner will not miss the conversion credit.
Customer Support: You Run a Team, Not Just an App
PageFly provides round-the-clock customer support. When you are on board with PageFly, you can be assured that the team is here to serve your customers better. Customer service tickets are managed on the Crisp messaging platform. After a short request briefing with the chatbot, the frontline support team jumps in to explore the issue, investing huge efforts into your store.
24/7 Live Support
Round-the-clock customer support through the Crisp messaging platform with dedicated frontline agents.
Skilled Developer Team
Technical issues are handled by skilled developers who understand Shopify's architecture and can resolve complex problems.
From these customer-centric conversations, PageFly learns more about their customers' expectations and constantly improves the system. If you are struggling or have new ideas that could benefit your customers, you can reach out and start a discussion directly.
Key PageFly Features for Shopify Merchants
| Feature | Description | Benefit |
|---|---|---|
| Drag-and-Drop Editor | Visual editor with intuitive element placement | No coding required, build any layout |
| 100 Plus Templates | High-converting, fully responsive page templates | Start quickly with proven designs |
| Page Analytics | Track visitor behavior and conversion metrics | Data-driven optimization decisions |
| App Integrations | Seamless connections with popular Shopify apps | Extended functionality without extra fees |
| Responsive Design | Built-in mobile, tablet, and desktop preview | Perfect display on all devices |
Key Insight:
Finding the right platform to serve your clients is no easy task. With a page builder like PageFly, partners can maximize the store development experience since coding and excessive time constraints are now off the table. This is when you really start to better understand your customers and think strategically together.
Frequently Asked Questions
Is PageFly free for Shopify stores?
Yes. PageFly offers a permanent free plan with access to all templates and available features. You can start building pages immediately without a time-limited trial. Paid plans start at $29 per month.
Do I need coding skills to use PageFly?
No. PageFly uses a drag-and-drop system that requires zero coding knowledge. You can design storefronts, landing pages, and product pages visually using the intuitive editor.
How does PageFly compare to Shogun and GemPages?
PageFly is priced between GemPages ($15/month) and Shogun ($39/month) at $29/month, but offers a permanent free plan. It is ranked number 1 in the page builder category with 2,000 plus five-star reviews.
Can Shopify Partners use PageFly for free?
Yes. PageFly is a partner-friendly app. Shopify Partners can freely test advanced plans in development stores. Regular charges apply only once the store is switched to a paid plan.
Does PageFly integrate with other Shopify apps?
Yes. PageFly partners extensively with different apps and service providers to ensure a seamless shopping experience. Integrations work without extra fees beyond your existing app subscriptions.
Need Help with Shopify Store Design?
Our experts can help you choose the right page builder, design high-converting pages, and optimize your Shopify store for maximum sales. Get personalized guidance tailored to your business goals.