How to Write Guest Posts for Shopify Blogs: Complete Writing Guide
By Braincuber Team
Published on April 16, 2026
Guest blogging remains one of the most effective strategies for building authority and driving targeted traffic to your ecommerce store. Writing for established Shopify and ecommerce blogs exposes your brand to engaged audiences, builds valuable backlinks, and establishes you as an industry expert. This complete tutorial walks you through everything you need to know about crafting guest posts that get accepted, from topic research to content quality standards.
What You'll Learn:
- Step by step guide to submitting guest post requests
- Beginner guide to topic research and keyword selection
- Complete tutorial on content quality standards
- How to meet SEO requirements for guest posts
- Best practices for understanding target audience
- Strategy for writing in the right tone of voice
- How to use outbound links effectively
How to Submit a Guest Post Request
The first step in guest blogging is making contact with the platform you want to write for. Most established blogs have specific submission processes, and following these correctly increases your chances of getting a response.
Research Platform Requirements
Complete tutorial: identify ecommerce blogs that accept guest contributions. Most platforms like PageFly welcome posts from Shopify App Partners and industry experts. Visit their contact page or look for explicit guest blogging guidelines. Some platforms have dedicated forms for submissions.
Submit Your Request Properly
Step by step guide: for platforms like PageFly, use their official contact form to submit your guest post request. Be clear about who you are, your expertise area, and why your content would benefit their audience. Shopify App Partners should mention their app integration and value proposition.
Suggest Multiple Topic Ideas
Beginner guide: always provide 2-3 topic suggestions with brief descriptions. This shows you have done your research and gives editors options to choose from. Each suggestion should include a proposed title and key points you would cover.
Topic Research and Keyword Selection
Choosing the right topic is crucial for guest post acceptance. Editors want content that resonates with their audience and provides genuine value. Here is how to find topics that will get approved.
Topic Categories
Focus on relevant topics: Shopify Knowledge, Shopify Pages, Shopify Themes, Shopify Apps, and Dropshipping. These categories align with what ecommerce merchants are searching for.
Keyword Search Volume
Target keywords with minimum 150 monthly search volume. This ensures sufficient interest while being realistic to rank for. Use tools like Ahrefs, SEMrush, or Google Keyword Planner to verify volume.
Avoid Duplicate Topics
Complete tutorial: before finalizing your topic, search the platform's archive to ensure you are not covering ground already explored. Use search operators like "site:pagefly.io/blogs/shopify/ keyword" to find existing content. Pitching duplicate topics wastes everyone's time and damages your credibility.
Study Existing Content
Beginner guide: read the top-ranking articles for your target keyword. Understand what angle they take, what questions they answer, and what gaps you could fill. Your goal is to create content that is more comprehensive, more current, or more actionable than existing options.
Content Quality Standards
High-quality content is non-negotiable for guest post acceptance. Editors receive numerous submissions, and only the best make it through. Here are the standards your content must meet.
| Requirement | Minimum Standard | Why It Matters |
|---|---|---|
| Word Count | 2,000+ words | Comprehensive coverage ranks better |
| Originality | 100% unique | No duplicate content penalties |
| Actionability | Clear steps | Readers can implement immediately |
| Research | Data-backed | Builds authority and trust |
| SEO Optimization | Yoast/SurferSEO pass | Ensures search visibility |
Make Every Piece Actionable
Complete tutorial: actionable content provides clear steps readers can implement immediately. Avoid vague advice like "improve your store." Instead, provide specific tactics like "add trust badges above the fold within the first 600 pixels of your product page." The more specific your instructions, the more valuable your content becomes.
Include Research and Evidence
Step by step guide: data-driven content performs better and builds credibility. Include statistics, case studies, research findings, and real examples. Link to authoritative sources. Readers and search engines both reward well-researched content with higher engagement and better rankings.
Break Up Text with Visuals
Beginner guide: information displayed as graphs, screenshots, infographics, or other visual formats is easier to understand and remember. Include annotated screenshots for tutorials, charts for data, and diagrams for complex concepts. Visual content increases time on page and social shares.
Important: Originality Policy
Content must be original and never published anywhere else online, including your own blog. This includes not republishing even partial content. Create unique content for each platform you contribute to.
Understanding Your Target Audience
Writing for the right audience is essential. Even excellent content fails if it does not resonate with readers. Understanding who you are writing for shapes every aspect of your content.
Primary Audience
For Shopify platforms, your audience is primarily Shopify merchants and ecommerce business owners. They range from新手 entrepreneurs to established brands looking to scale. Write for people actively running or building online stores.
Geographic Distribution
The top 5 countries visiting Shopify blogs include the US, Canada, UK, Australia, and Brazil. Consider cultural context and regional differences. US and UK audiences may respond differently to certain examples or pricing discussions.
Tone of Voice Guidelines
Every writer brings a unique voice to their content, and platforms welcome diversity. However, certain principles apply across all guest posts regardless of your personal style.
Be Authentic and Genuine
Complete tutorial: readers connect with authentic voices, not corporate-speak. Write like you are explaining something to a colleague or friend. Share personal experiences when relevant. The goal is down-to-earth, actionable content, not polished perfection.
Keep It Concise and Understandable
Step by step guide: avoid jargon unless necessary, and always explain technical terms when you use them. The more concise and understandable your writing, the more actionable it becomes. Cut unnecessary words and get to the point quickly.
Solve Real Problems
Beginner guide: every article should solve a specific problem your audience faces. Before writing, ask yourself: what problem does this solve? What will readers be able to do after reading this they could not do before? If you cannot answer these questions clearly, rethink your topic.
Outbound Linking Policy
Outbound links to authoritative sources strengthen your content and build credibility. However, platforms have specific policies about link placement and quality. Following these rules ensures your content passes editorial review.
| Policy | Requirement |
|---|---|
| Link Count | 2-3 outbound links maximum |
| Link Type | All links are do-follow |
| Placement | Anchor text must appear in the second half of content |
| Relevance | Links must be relevant to core topic |
| Anchor Text | Must read and flow organically |
| Domain Diversity | No multiple links to same domain |
Link in the Second Half
Complete tutorial: outbound links must appear in the second half of your content. This policy prevents keyword stuffing in introductions and ensures links support deeper arguments. Plan your links when outlining, then place them during the second half of your draft.
Link to Relevant, Quality Sources
Step by step guide: only link to sources that genuinely support your claims. Prefer official documentation, industry research, and authoritative publications. Each link should help readers learn more about a specific point. Never link to your own content unless explicitly allowed.
SEO Requirements Before Submission
Before submitting your guest post, run it through SEO analysis tools. This ensures your content is optimized for search engines and meets platform quality standards.
Yoast SEO
Run your content through the Yoast SEO plugin or their real-time content analysis tool. Aim for green indicators on readability and SEO scores. This tool checks keyword density, heading structure, internal linking, and sentence length.
SurferSEO
For more advanced optimization, use SurferSEO to analyze top-ranking pages for your keyword. Compare your content structure, word count, and heading usage against what already ranks. This data-driven approach improves your chances of ranking.
Frequently Asked Questions
How do I submit a guest post to Shopify blogs?
Contact the platform through their official channels, such as their contact form. For platforms like PageFly, Shopify App Partners should use the contact page. Provide 2-3 topic suggestions with brief descriptions showing your expertise and what value you would bring to their audience.
What keywords should I target for guest posts?
Target keywords with minimum 150 monthly search volume within relevant categories like Shopify Knowledge, Shopify Pages, Shopify Themes, Shopify Apps, and Dropshipping. Research existing content to avoid duplicating topics that are already well-covered on the platform.
How long should a guest post be?
Guest posts should start from 2,000 words minimum. Longer, comprehensive content ranks better and provides more value to readers. However, length should serve the content purpose. Every word should add value. Focus on being thorough rather than meeting a minimum word count.
How many outbound links can I include in a guest post?
Most platforms allow 2-3 outbound links, all do-follow. Links must appear in the second half of your content, be relevant to your topic, use natural anchor text, and not all point to the same domain. Place links strategically to support your key arguments.
Can I republish my guest post on my own blog?
No. Guest posts must be original and never published anywhere else online. This includes your own blog, medium, LinkedIn articles, or any other platform. Create unique content for each publication. You may promote the published post through social media or email newsletters.
Need Help Creating High-Quality Content?
Our content team can help you create guest posts that get accepted and drive results. From topic research to SEO optimization, we help brands build authority through quality content marketing. Let us help you get published on top ecommerce platforms.