How to Create a Shopify Coming Soon Page: Complete Step by Step Guide
By Braincuber Team
Published on April 6, 2026
What You'll Learn:
- What a Shopify coming soon page is and why it is essential before launch
- How to edit your Shopify password page through Online Store Preferences
- How to customize the password page layout through your theme settings
- Where subscriber contacts are stored and how to export them for email campaigns
- How to use PageFly to build advanced coming soon pages with countdown timers and email forms
- Best practices and real-world examples of successful coming soon page designs
It is not necessary to wait for the official shop launch to get brand awareness up. You actually can do it sooner, and it is the first step needed when you launch a new business. A Shopify under construction page is a temporary webpage that acts as a placeholder for a website, business, or product that is not quite ready for launch yet. It is like a waiting room for your online presence. In this complete tutorial, we will show you the benefits of having a Shopify coming soon page, the limits of the default coming soon page (also known as the Shopify password page), and learn how to customize the coming soon page with advanced tools. This step by step guide will show you exactly how to build a high-converting pre-launch page. Whether you are a beginner or experienced merchant, this beginner guide will show you exactly how to capture leads before your store opens.
Understanding the Shopify Coming Soon Page
Let us get away from the online world and move to the offline world. When a new business starts setting up the store, we often see how the store looks with construction barriers and signage. The store is under construction, and they are actively setting up the store to host first customers. You can see that they are putting the CTA with contact information and recruiting people to the store. The message is simple but precise.
In the eCommerce world, a Shopify under construction page serves the same purpose. It tells visitors that your store is being built and gives them a way to stay connected for the launch.
Benefits of Having a Coming Soon Page
A well-designed Shopify coming soon page serves as your brand first impression and can significantly impact your store success before launch. Let us explore the key advantages of implementing this strategic tool.
Build Brand Awareness
Transform early visitors into brand advocates by sharing your unique story and value proposition. Creates buzz and helps establish your brand identity before products are available.
Collect Valuable Leads
Convert visitor interest into valuable leads through email signup forms, pre-launch exclusive deals, product waitlists, and social media following.
Create Launch Anticipation
Build excitement with countdown timers and launch date announcements. Early adopters become your first customers and brand advocates.
Test Market Interest
Gauge visitor interest and collect feedback before investing in full inventory. Validate your product ideas with real audience responses.
How to Edit Your Shopify Coming Soon Page
To edit the content message you just need to go to the Online Store and visit Preferences. You will find the field to insert the text message. There are no predefined settings to configure the layout of the coming soon page here. Instead, you have to visit the theme settings.
Step 1: Accessing Preferences in Shopify
Navigate to Online Store Preferences
Navigate to your Shopify admin panel and locate "Online Store" in the left sidebar. Under Preferences, you will find the password page settings where you can enable your coming soon page functionality.
Step 2: Customizing the Password Page Through Theme Settings
Now, let us customize the page a little bit by adjusting the page layout. In our case, we used the Debut Shopify theme and to find the settings visit Online Store - Themes then click on the button "Customize". As of 2025, it is recommended to use the Dawn theme, which is part of Shopify Online Store 2.0. Dawn offers advanced customization capabilities, better performance, and a more modern design that is mobile-responsive and optimized for eCommerce.
Open Theme Customizer
With your Shopify theme, choose the "Password page" to edit the layout of your coming soon page. By default, you will see Header, Content and Footer area. These settings come with this theme and might be different if you switch to other Shopify themes.
Edit Content Sections
The content part includes just three things: the headline, newsletter placeholder text and newsletter button text. You may want to replace the logo with your own in the Header section. For background color, choose "Theme settings".
Test the Email Collection Flow
When visitors insert their email address from the Shopify coming soon landing page, a thank you message will be displayed. When you are ready to launch the store, just export the list and use Mailchimp, GetResponse or similar email services to send your email campaign.
Where Are Subscriber Contacts Stored?
You can find all email lists in the Customers Shopify setting. Updated from Jan 15 2025, Mailchimp has recently re-established its direct integration with Shopify, allowing users to connect their accounts seamlessly. This integration supports transactional emails and offers a free plan for up to 500 contacts. Additionally, Shopify Email is now a robust option, enabling users to create and manage email campaigns directly within the Shopify platform.
Limitations of the Default Password Page
As you can notice with the information above, the page settings are pretty basic, and the layout is really simple. What if you want to build a different layout by adding images, video and some more content?
You could make the "coming soon" page as the sales landing page and acquire the first badge of customers. In our case, it is not possible to do it fast with just configuring the parameters and the additional coding required. If you have some knowledge in coding, Shopify has great guidance on how to customize the password page. Just keep in mind that the tutorial is made for the advanced level of users, and in that case, the official Shopify support just does not cover it.
The solution is using a Shopify app from the marketplace. Just use the keyword query "page builder," and you will find a lot of solutions available on the market and approved by the Shopify Team.
Creating an Effective Coming Soon Page with PageFly
Transform your Shopify coming soon page into a conversion powerhouse using PageFly intuitive page builder. Here is how to create an engaging pre-launch page that captures visitor attention.
Step 1: Installing the PageFly App
Install PageFly from Shopify App Store
Go to the PageFly Page Builder app listing on the Shopify App Store. Click "Install" and follow installation prompts to create your First Page or Section.
Step 2: Choosing Templates vs Starting from Scratch
PageFly offers two approaches for building your coming soon page:
| Approach | Best For | Details |
|---|---|---|
| Pre-designed Templates | Quick launch with professional design | Select from 130+ pre-designed coming soon templates optimized for conversion |
| Blank Canvas | Complete creative control | Create a custom design from scratch with full drag-and-drop flexibility |
| Hybrid Approach | Best of both worlds | Mix template elements with custom sections for unique branding |
Step 3: Utilizing Drag-and-Drop Features for Customization
Enhance your coming soon page with these powerful elements:
Custom Countdown Timers
The countdown element plays an important role in conversion rate optimization. If you can control the opening process, the best way to get early adopters is putting the countdown on the table.
Email Capture Forms
Implement email signup forms with custom styling, pre-launch exclusive deals, and product waitlists to convert visitors into leads.
Social Media Feeds
Add social media icons and feeds to build your following before launch. Connect with early visitors across all platforms.
Mobile-Responsive Layouts
Preview and optimize your coming soon page for mobile, tablet, and desktop devices to ensure a seamless experience for all visitors.
Shopify Coming Soon Page Examples
To give you more inspiration for building a Shopify coming soon page for your online store, let us look at real-world examples from different business niches.
Analyzing Successful Designs and Strategies
Usually, a successful coming soon page will have a heading, sub-heading, text paragraph, contact form for collecting leads and social icons plus a contrast background.
1. Heading - Clear "Coming Soon" message
2. Sub-heading - Brief description of what is coming
3. Text Paragraph - Brand story and value proposition
4. Contact Form - Email capture for lead collection
5. Social Icons - Links to social media profiles
6. Countdown Timer - Launch date countdown
7. Contrast Background - Visually striking design
As you may notice in our examples, there is a countdown seen on the coming soon page. The countdown element plays an important role in conversion rate optimization on the Shopify coming soon page. In our case, the "conversion" means the "leads email" on the page. If you can control the opening process, the best way to get early adopters is putting the countdown on the table.
Coming Soon Page Design Best Practices
Keep the Message Clear and Simple
Your coming soon page should immediately communicate that your store is launching soon. Use a clear heading, brief description, and prominent launch date.
Include a Strong Email Capture Form
The primary goal is lead collection. Place your email signup form prominently with a compelling call-to-action like "Get notified when we launch" or "Get early access."
Add a Countdown Timer
Countdown timers create urgency and excitement. They give visitors a concrete reason to return and check back when your store launches.
Showcase Your Brand Identity
Use your logo, brand colors, and brand voice to establish recognition early. This is your first impression - make it count.
Optimize for Mobile Devices
Most visitors will view your coming soon page on mobile. Ensure your design is fully responsive and all elements display correctly on smaller screens.
How to Launch Your Store After Collecting Leads
When you are ready to launch the store, just export the subscriber list from the Customers Shopify setting and use email services to send your launch campaign. Here is the process:
Step 1: Export email list from Customers > Shopify setting
Step 2: Import contacts into Mailchimp, GetResponse, or Shopify Email
Step 3: Create launch announcement email campaign
Step 4: Disable password protection (Online Store > Preferences)
Step 5: Send launch email to all subscribers
Step 6: Replace coming soon page with your live store
Mailchimp Integration: Free plan for up to 500 contacts
Shopify Email: Built-in email campaigns tailored for eCommerce
Frequently Asked Questions
How do I put a coming soon page on Shopify?
Enable the password protection feature in your Shopify admin under Online Store > Preferences. Customize the password page to create a "Coming Soon" message and add a subscription form for updates.
Why is my Shopify store saying coming soon?
If your Shopify store is displaying "Coming Soon," it means the password protection feature is enabled, restricting public access. To make your store public, disable password protection under Online Store > Preferences.
Where are email subscribers stored on Shopify?
All email subscribers from the password page are stored in the Customers section of your Shopify admin. You can export this list and import it into Mailchimp, GetResponse, or Shopify Email for campaigns.
How do I make a welcome page on Shopify?
Design a custom page template using Online Store > Pages or customize your store homepage. Use the Shopify theme editor to add welcoming content like a hero banner, introductory text, or a call-to-action button.
Can I add a countdown timer to my Shopify coming soon page?
Yes. The default Shopify password page does not include countdown timers, but you can add them using page builder apps like PageFly. Countdown timers are highly effective for conversion rate optimization on coming soon pages.
Need Help Building Your Shopify Coming Soon Page?
Our experts can help you design high-converting pre-launch pages and set up effective lead collection strategies for your Shopify store.