About 51 Rainbow Ice Creams

51 Rainbow is a popular ice cream manufacturing brand known for its diverse flavors and quality products. Managing cold chain logistics, seasonal demand fluctuations, and perishable inventory required a specialized ERP solution.

The Challenge

Cold chain management with temperature-sensitive inventory
Highly seasonal demand with production planning challenges
Managing multiple SKUs across different pack sizes
Distributor and retailer freezer management
Wastage due to improper demand forecasting

Our Solution

Braincuber implemented Odoo with specialized cold chain and FMCG capabilities:

Cold Chain Tracking: Temperature monitoring integration with IoT sensors
Demand Forecasting: AI-powered seasonal demand prediction
Production Planning: Flavor-wise production scheduling with capacity optimization
Distribution Management: Freezer asset tracking and route optimization
Expiry Management: FEFO with automated alerts for near-expiry stock

Results Achieved

50%

Wastage Reduction

35%

Better Forecast Accuracy

100%

Cold Chain Visibility

40%

Distribution Efficiency

Client Testimonial

"Managing ice cream manufacturing is challenging due to the cold chain requirements. Braincuber's Odoo solution gave us complete visibility and control over our operations, significantly reducing wastage and improving profitability."

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