Overview

A company, a leading D2C eCommerce brand with a massive footprint across India, was scaling rapidly through their Shopify storefront. Flash sales, influencer-driven marketing, and seasonal spikes led to thousands of orders in short timeframes. However, their backend systems struggled to sync high-volume orders into their ERP for fulfillment, invoicing, and inventory updates, causing delays and operational chaos.

Industry

Odoo ERP

Technology

100%

Success Rate

Braincuber

Partner

Challenges

✗
• High Volume & Time Sensitivity: During peak sales, over 1 lakh orders were generated in under 60 minutes on Shopify.
✗
Manual Imports & Delays: Their previous

Our Solution

We deployed the Odoo Shopify Connector, a custom module optimized for high-speed, high-volume order imports with the following features:

✓
1 Lakh Orders in Under 1 Hour: Using optimized APIs, multi-threaded processing, and queued job architecture, the system imported orders with full metadata (customer, products, shipping info) in record time.
✓
Auto-Creation of Sales Orders: Orders were automatically converted to Quotations or Sales Orders based on workflow settings.
✓
Intelligent Product & Customer Sync: Synced only missing or new records, significantly reducing redundant processing.
✓
Real-Time Dashboard: Provided visibility into sync progress, failed records, retry logs, and success rates.

Results & Impact

70%

• Reduction in Customer Complaints

Faster, accurate order syncing improved fulfillment, slashing complaints.

100%

Order Accuracy

Eliminated partial imports and data mismatches.

✓

Near-Zero Fulfillment SLA Breaches

Timely syncs enabled swift warehouse dispatches.

✓

Zero Operational Downtime

Robust architecture handled peak loads seamlessly.

✓

1 Lakh Orders in Under 1 Hour

Reduced import time from 5–6 hours to under 60 minutes.

Conclusion

With the rapid growth of eCommerce, speed and accuracy in order syncing are critical. The Odoo Shopify Connector delivered unmatched performance, reliability, and scalability, allowing The company to focus on growth without operational bottlenecks.

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