Social Lead Generation in Odoo 18
By Braincuber Team
Published on December 26, 2025
Marketing teams monitoring social media comments in platform dashboards create lead loss: interested prospects comment "Where can I buy this?" on Facebook posts but sales never sees them because nobody transfers comments to CRM, competitors respond faster capturing the opportunity, and campaign ROI remains unknown because there's no way to trace which social posts generated actual sales conversations versus vanity likes that never convert.
Odoo 18's Social Marketing Lead Generation converts engaged commenters into CRM leads with one click. When prospects show genuine interest through comments asking questions or requesting information, transform that engagement into assigned leads for sales follow-up, track social-to-sale conversion rates per campaign, respond immediately while interest is hot, and measure true social ROI by connecting posts to closed deals—all within Odoo's unified platform.
Social Lead Generation Benefits:
- Convert comments to CRM leads instantly
- Capture intent before competitors respond
- Track social campaigns to closed deals
- Link leads to existing customers or create new
- Work with warm, qualified prospects
- Measure true social media ROI
- Eliminate manual comment monitoring
Why Comments = Qualified Leads
Comments signal higher intent than passive engagement.
Likes/Shares
Passive approval, low conversion rate (~1%)
Comments
Active engagement, 10-15% conversion
Direct Messages
Highest intent, 30%+ conversion
Step 1: Access Social Posts
- Open Social Marketing app
- Navigate to Posts section
- View all published social content
- Filter by platform, date, or engagement
Step 2: Review Comments
- Click post to open popup with engagement metrics
- View likes, shares, comments
- Identify high-intent comments:
- "Where can I purchase this?"
- "What's the pricing for businesses?"
- "Do you ship to Canada?"
- "Can I schedule a demo?"
Step 3: Convert Comment to Lead
Conversion Process
- Locate comment in post popup
- Click three vertical dots (⋮) next to comment
- Select
Create Lead - Popup appears: "Convert Post to Lead"
Customer Linking Options
Choose One:
Create New Customer
Generates new customer record with commenter's social profile info (name, location if available)
Use when: First-time prospect, no existing record
Link to Existing Customer
Associates lead with customer already in database
Use when: Existing customer engaging again, search by name/email
Do Not Link
Creates standalone lead without customer record
Use when: Early-stage qualification needed before creating customer
Complete Conversion
- Select customer linking option
- Click
Convert - Lead created in CRM pipeline
- Sales team notified for follow-up
Lead Information Captured
Auto-Populated Fields:
- Source: Social media platform (Facebook, LinkedIn, Instagram)
- Contact Name: Commenter's profile name
- Initial Message: Original comment text
- Post Reference: Link to original post
- Timestamp: When comment made
- Campaign: If post tagged with campaign
Best Practices
Respond Fast
Convert and follow up within 5 minutes. Comment momentum fades quickly—strike while iron's hot.
Qualify Comments
Not every comment = lead. "Great post!" ≠ intent. "Where's pricing?" = convert immediately.
Tag Campaigns
Tag social posts with campaign names to track which content generates highest-quality leads.
Assign Immediately
Configure lead assignment rules so converted social leads go to specialized social sales reps.
Frequently Asked Questions
Conclusion
Odoo 18's Social Marketing Lead Generation transforms passive social monitoring into active pipeline building by converting engaged commenters into CRM leads with one click. Capture intent instantly, respond while prospects are engaged, and track which social campaigns drive actual revenue—not just vanity metrics.
Need Social Marketing Expertise?
Our specialists can configure social workflows, train teams on lead qualification, integrate campaigns with CRM, and optimize social-to-sale conversion rates.