Product Comparison Tools Odoo 18

E-commerce managers watching customers abandon carts create conversion crisis: shopper comparing 4 laptops opens 4 browser tabs switching back/forth forgetting which had better specs, can't remember which was $899 vs $999 leading to decision paralysis and cart abandonment, and doesn't realize $100 item on sale from $150 (33% savings!) because only current price shown—losing sales to competitors with better comparison tools showing value clearly.

Odoo 18 Product Comparison Tools increase conversions with side-by-side comparison table for up to 4 products showing price/attributes, comparison price displaying original struck-through next to sale price highlighting savings, reference price showing per-unit cost ($/ml, $/kg) for bulk purchases, attribute filtering in comparison, and comparison cart widget—reducing decision paralysis and showcasing value driving faster purchase decisions.

Enabling Product Comparison Tool

1. Go to Website → Configuration → Settings
2. Under Shop - Products, enable Product Comparison Tool
3. Save changes

Using Comparison Tool

1. Customers click Compare button on product card or detail page
2. Compare tab pops up at bottom showing selected products
3. Select up to 4 products
4. Click compare—opens side-by-side table with price and attributes
5. Filter by specific attributes to narrow options

Comparison Price (Strikethrough Pricing)

Show discounts visually with original price struck through:

Setup:

1. Go to Website → Configuration → Settings
2. Enable Comparison Price under Shop - Products
3. Open product form
4. Set Compare to Price: Original price (e.g., $100)
5. Set Price: Sale price (e.g., $80)

Display:

Product page shows:

Instantly communicates value—customers see savings without mental math. Effective for flash sales, clearance, festival discounts.

Reference Price (Per-Unit Pricing)

Show cost per unit for accurate bulk comparison:

Setup:

1. Go to Website → Configuration → Settings
2. Enable Product Reference Price
3. In product form, set:
   • Base Unit Count: Package size (e.g., 50)
   • Unit of Measure: ml, kg, oz, etc.

Example:

Enables comparison across package sizes:

• 500ml bottle at $15 = $0.03/ml
• 100ml bottle at $5 = $0.05/ml
• Customer sees 500ml is better value despite higher upfront cost

Best Practices

Ensure Products Have Attributes: Comparison tool only works with attributed products. Create attributes like "Screen Size", "RAM", "Storage" for electronics. Blank comparison tables = poor UX.

Use Comparison Price During Promotions: Enable during Black Friday, seasonal sales. Disable after promotion ends or strikethrough loses impact ("everything on sale" cheapens brand).

Reference Price for Multi-Size Products: Selling shampoo in 200ml, 500ml, 1L bottles? Add reference price so customers calculate value not just see price tag. Increases large-size sales.

Use Cases

Conclusion

Odoo 18 Product Comparison Tools reduce cart abandonment and increase conversions through side-by-side product comparison, strikethrough pricing showing savings, and per-unit reference pricing. Help customers make confident decisions faster by showcasing value clearly not hiding it.