Can I combine multiple promotions on one order?

Yes, by default. For example, a free shipping promotion (order over $150) and a discount code (20% off) can both apply so the customer benefits from both. Control this via program settings by setting the 'cumulative' option to allow or prevent stacking. Most stores allow stacking to maximize value. Configure priorities if needed to determine which applies first.

What happens if customer doesn't claim Buy X Get Y reward?

The reward remains available until the customer completes the order. A banner shows 'You have unclaimed rewards!' and the customer can claim anytime before checkout. If the order is completed without claiming, the reward expires for that order. The customer doesn't lose the product (they paid for what's in the cart). Set the reward as 'auto-apply' in program settings to add the free product automatically without manual claim.

Can I limit discount codes to specific customers?

Yes. Two methods: (1) Use Coupon type (not Discount Code) to generate individual codes and send to specific customers. Each code is single-use and tracked to the customer. (2) Set pricelist restriction on the program so only customers with that pricelist can use the code, which is good for VIP or wholesale customers. Or generate codes manually and distribute via email campaigns to segmented lists.

How do I track promotion performance?

Open the promotion program and smart buttons show: (1) Orders count (how many orders used the promotion), (2) Coupons count (if applicable), (3) Revenue (total sales with promotion applied). Click Orders to see all orders that used the promotion, including customer names and amounts. Export for analysis. Use Website analytics for conversion rates: visitors → promo users → completed orders. Compare promotion periods vs non-promotion sales.

Wasting $328K on Manual Promotions? Promotion Programs in Odoo 18 Website

E-commerce store runs Black Friday sale. Creates promotion manually: "20% off all orders over $100." Updates website banner. Customers add products to cart. Cart total: $127. No discount shown. Customer calls: "Where's my 20% off?" Store realizes: Discount code needs manual entry. No code communicated. Lost sale. Another customer: Cart $247, enters code "BLACKFRIDAY20". Error: "Invalid code." Store forgot to activate code in system. 47 customers abandoned carts (discount didn't work). Lost revenue: $23,000. Holiday promotion: "Buy 2 Get 1 Free on Storage Boxes." Customer adds 2 boxes to cart. No free item appears. Calls support. Support manually adds free item, adjusts price. Takes 12 minutes per customer × 87 customers = 17.4 hours customer service time. Store runs loyalty program: "Spend $500, get $50 coupon for next order." Customer spends $523. No coupon received. Customer: "Where's my coupon?" Store manually generates coupon code, emails. 247 customers qualified × 8 minutes manual processing = 32.9 hours. Shipping promotion: "Free shipping on orders over $150." Customer: Cart $167. Checkout shows $15 shipping. Customer abandons cart. Store checks: Free shipping rule not applied (forgot to configure threshold correctly). 123 abandoned carts. Lost: $47,000 potential revenue. Annual cost: $127K lost sales (abandoned carts) + $87K manual coupon processing + $47K free shipping issues + $67K customer service (manual discount fixing) = $328K promotion chaos.

Odoo 18 Promotion Programs fixes this: Enable feature (Website settings). Create promotion program (type: Promotion, Discount Code, Buy X Get Y, Next Order Coupon). Configure rules (minimum order $100, specific products, quantities). Configure rewards (percentage discount, free product, free shipping). Set code (for discount codes). Activate program. Auto-apply at checkout (no manual entry for promotions). Customer adds products → Rules met → Reward auto-applied → Discount shown in cart. Buy 2 Get 1 Free: Customer adds 2 → System shows "Claim your reward" → Customer clicks → 3rd item added free. Next order coupon: Customer spends $500 → Auto-generates coupon → Emails automatically → Customer uses on next order. All automatic. No manual processing. Here's how to use Promotion Programs in Odoo 18 so you stop losing $328K annually to manual promotion chaos.

You're Losing Money If:

✗Manual promotions = $328K lost (abandoned carts + manual processing + service)

✗47 abandoned carts (discount code didn't work, $23K lost)

✗32.9 hours manually generating "next order" coupons (247 customers)

✗123 abandoned carts (free shipping threshold wrong, $47K lost)

Promotion Program Types

Promotion: Auto-applied based on rules (no code needed). Example: Free shipping on orders over $150
Discount Code: Customer enters code at checkout. Example: "SAVE20" for 20% off
Buy X Get Y: Purchase X items, get Y free. Example: Buy 2, Get 1 Free
Next Order Coupon: Spend $X, get coupon for next order. Example: Spend $500, get $50 off next order
Loyalty Cards: Earn points with purchases, redeem for rewards
Coupons: One-time use codes distributed via email/marketing

Step 1: Enable Promotion Programs

Go to Website → Configuration → Settings
Scroll to Shop - Checkout Process section
Enable Discounts, Loyalty & Gift Card
Click Save
New menu appears: Website → eCommerce → Discount & Loyalty

Step 2: Create Promotion Program

Go to Website → eCommerce → Discount & Loyalty
Click New
Configure basic settings:
- Program Name: "Free Shipping on Orders Over $150" (internal name, customers don't see)
- Program Type: Select from dropdown (details below)
- Currency: USD/EUR/etc.
- Pricelist: Select specific pricelist or leave blank for all
- Start Date: When promotion becomes active (leave blank for immediate)
- End Date: Expiration date (leave blank for no expiry)
- Limit Usage: Enable to limit total uses (e.g., first 100 customers)
- Company: Select company (multi-company)
- Available On: Website, Point of Sale, Sales
- Website: Select specific website or all
- Point of Sale: Select POS locations

Program Type 1: Promotion (Auto-Applied)

Best for: Free shipping, automatic discounts, threshold-based offers. No code entry required.

Example: Free Shipping Over $150

Program Type: Promotion
Program Name: "Free Shipping Over $150"
Under Rules section, click Add
Configure rule:
- Minimum Quantity: 0 (any quantity)
- Minimum Purchase: $150
- Products: Leave blank for all products
Click Save & Close
Under Rewards section, click Add
Configure reward:
- Reward Type: Free Shipping
Click Save & Close
Save promotion

How It Works

Customer adds products to cart → Cart total: $167 → Goes to checkout → Selects shipping method → Shipping cost: $15 → Promotion auto-applies → Shipping cost crossed out, shows $0 → Customer saves $15

Program Type 2: Discount Code

Best for: Marketing campaigns, email promotions, social media offers. Customer enters code.

Example: 10% Off with Code "SAVE10"

Program Type: Discount Code
Program Name: "10% Off Bacon Burger"
Code: Enter "SAVE10" (customers will type this)
Under Rules, click Add
Configure rule:
- Minimum Quantity: 1
- Products: Select "Bacon Burger" (or leave blank for all products)
Under Rewards, click Add
Configure reward:
- Reward Type: Discount
- Discount: 10% (Percentage)
- On Products: Select "Bacon Burger"
Save promotion

How It Works

Customer adds Bacon Burger to cart ($10) → Goes to checkout → Sees "Promo Code" field → Enters "SAVE10" → Clicks Apply → Discount applied: -$1 (10%) → New total: $9

Program Type 3: Buy X Get Y

Best for: Inventory clearance, popular products, increasing order value. Customer buys X, gets Y free.

Example: Buy 2 Storage Boxes, Get 1 Free

Program Type: Buy X Get Y
Program Name: "Buy 2 Storage Boxes Get 1 Free"
Under Rules, click Add
Configure rule:
- Minimum Quantity: 2
- Products: Select "Storage Box"
- Reward per Paid Unit: 1 point per box purchased
Under Rewards, click Add
Configure reward:
- Reward Type: Free Product
- Product: Select "Storage Box"
- Quantity: 1
- Points Required: 2 (need to buy 2 to get 1 free)
Save promotion

How It Works

Customer adds 2 Storage Boxes to cart ($50 each = $100) → System detects promotion → Shows message: "You earned a reward! Claim your free Storage Box" → Customer clicks Claim → 3rd Storage Box added to cart → Price: $0 (free) → Total remains $100 for 3 boxes

Program Type 4: Next Order Coupon

Best for: Customer retention, encouraging repeat purchases. Spend $X, get coupon for next order.

Example: Spend $500, Get $50 Off Next Order

Program Type: Next Order Coupon
Program Name: "50% Off Your Next Order"
Under Rules, click Add
Configure rule:
- Minimum Purchase: $10,000
- Reward per Order: 1 point per order
Under Rewards, click Add
Configure reward:
- Reward Type: Discount on Next Order
- Discount: 50% (Percentage)
- Maximum Discount Amount: $5,000 (cap the discount)
- Points Required: 1
Save promotion

How It Works

Order 1: Customer spends $11,000 → Completes order → System auto-generates coupon code → Emails to customer: "You earned 50% off your next order! Code: NEXT50-AB12CD"

Order 2: Customer adds products ($3,750) → Enters code "NEXT50-AB12CD" → Clicks Apply → 50% discount: -$1,875 → New total: $1,875

Step 3: View Generated Coupons

Open promotion program
Click Coupons smart button (shows count)
List of generated coupons:
- Coupon code
- Customer name
- Order reference
- Status (Active, Used, Expired)
Click coupon to see details, copy code

Advanced Rules Configuration

Rule Options

Minimum Quantity: Customer must buy at least X items
Minimum Purchase: Order total must be $X or more
Products: Apply to specific products/categories or all products
Product Tags: Target products with specific tags
Product Category: Apply to entire category

Reward Options

Free Shipping: Waive delivery charges
Discount (%): Percentage off order/products
Discount ($): Fixed amount off
Free Product: Add specific product at $0
Points: Loyalty points for future redemption

Real-World Scenarios

Scenario 1: Holiday Sale

Goal: 20% off all orders over $100 for Black Friday
Type: Promotion (auto-applied)
Rule: Minimum purchase $100
Reward: 20% discount on entire order
Result: Customer cart $127 → 20% off auto-applied → Saves $25.40

Scenario 2: Email Campaign

Goal: Send email with 15% discount code to newsletter subscribers
Type: Discount Code
Code: "NEWSLETTER15"
Rule: Any order (no minimum)
Reward: 15% off entire order
Result: Customer receives email → Shops → Enters code → Gets 15% off

Scenario 3: Inventory Clearance

Goal: Move old inventory (Storage Boxes)
Type: Buy X Get Y
Rule: Buy 2 Storage Boxes
Reward: Get 1 Storage Box free
Result: Customer buys 2 → Gets 3rd free → Inventory moves 50% faster

Scenario 4: VIP Customer Retention

Goal: Reward high-value customers
Type: Next Order Coupon
Rule: Spend $10,000 in single order
Reward: 50% off next order (max $5,000 discount)
Result: Customer spends $11,000 → Gets coupon → Returns for $3,750 order → Pays $1,875 (50% off)

Real-World Impact

E-Commerce Store with $2M Annual Revenue:

Before Odoo: Black Friday sale: "20% off orders over $100." Updated banner. Customers added products. Cart $127. No discount shown. Customer called: "Where's 20% off?" Store realized: Discount code needs manual entry. No code communicated. Lost sale. Customer cart $247, entered "BLACKFRIDAY20". Error: "Invalid code." Store forgot to activate. 47 abandoned carts = $23K lost. Holiday promo: "Buy 2 Get 1 Free Storage Boxes." Customer added 2. No free item. Called support. Support manually added free box, adjusted price. 12 min × 87 customers = 17.4 hrs. Loyalty: "Spend $500, get $50 next order coupon." Customer spent $523. No coupon received. Store manually generated code, emailed. 247 customers × 8 min = 32.9 hrs. Free shipping: "Over $150." Customer cart $167. Checkout: $15 shipping. Abandoned cart. Store: Free shipping rule wrong threshold. 123 abandoned = $47K lost. Total: $328K yearly.

After Odoo Promotions: Black Friday: Created Promotion program. Rule: Min purchase $100. Reward: 20% discount. Auto-applied. Customer cart $127 → Discount auto-showed → Saved $25.40. Zero manual entry. Zero abandoned carts from discount issues. Discount code "BLACKFRIDAY20": Created Discount Code program. Code activated. Customers entered code → Applied instantly. 247 customers used successfully. Buy 2 Get 1 Free: Created Buy X Get Y program. Customer added 2 Storage Boxes → System showed "Claim your reward" → Clicked → 3rd box added free. Zero manual processing (was 17.4 hrs). Next order coupon: Created Next Order Coupon program. Rule: Spend $500. Reward: $50 off next order. Customer spent $523 → Coupon auto-generated → Auto-emailed. 247 customers qualified. Zero manual work (was 32.9 hrs). Free shipping: Created Promotion. Rule: Min $150. Reward: Free shipping. Customer cart $167 → Shipping $15 crossed out → Shows $0. Zero abandoned carts.

Total Year 1 impact: $328,000 saved

Pro Tip: E-commerce store: Black Friday sale: "20% off orders over $100." Updated website banner. Customer added products. Cart total: $127. No discount shown. Customer called: "Where's my 20% off?" Store realized: Discount code needs manual entry at checkout. No code communicated to customers. Lost sale. Another customer: Cart $247, entered code "BLACKFRIDAY20". Error: "Invalid code." Store forgot to activate code in system. 47 customers abandoned carts. Lost: $23,000. Holiday promotion: "Buy 2 Get 1 Free on Storage Boxes." Customer added 2 boxes. No free item appeared. Called support. Support manually added free box, adjusted price to $0. 12 minutes per customer × 87 customers = 17.4 hours customer service. Loyalty program: "Spend $500, get $50 coupon for next order." Customer spent $523. No coupon received. Customer: "Where's my coupon?" Store manually generated coupon code, emailed. 247 customers qualified × 8 min processing = 32.9 hours. Free shipping: "Over $150." Customer cart $167. Checkout shows $15 shipping. Customer abandoned. Store checked: Free shipping rule threshold configured wrong. 123 abandoned carts = $47K lost. Deployed Odoo Promotions: Black Friday → Created Promotion program (auto-applied). Rule: Min purchase $100. Reward: 20% discount. Customer cart $127 → Discount auto-showed → $25.40 saved. Zero manual entry. Discount code: Created "BLACKFRIDAY20" program. Activated. 247 customers entered code → Applied instantly. Buy 2 Get 1 Free: Created Buy X Get Y program. Customer added 2 boxes → System: "Claim your reward" → Clicked → 3rd box added free ($0). Zero manual processing (was 17.4 hrs). Next order coupon: Rule: Spend $500. Reward: $50 off. Customer spent $523 → Coupon auto-generated, auto-emailed. 247 customers. Zero manual work (was 32.9 hrs). Free shipping: Rule: Min $150. Reward: Free shipping. Cart $167 → Shipping $15 crossed out → $0. Zero abandoned carts. Store Manager: "We manually processed 247 coupons for 5 years when Odoo does it automatically." ROI: $328K Year 1.

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