Losing $599K on Web Dev Bottlenecks? Master Page Creation in Odoo 18

Company needs new "About Us" page. Marketing asks dev team. Dev team: "2-week sprint, we're busy with bugs." Marketing waits. Two weeks later: Dev delivers page, but layout wrong, images too big (slow load), forgot mobile responsive. Marketing requests changes. Dev: "Another week." Three weeks total for ONE simple page. Cost: $147/hr × 47 hours = $6,909. Meanwhile, competitor launches 5 new pages (better SEO) = takes top Google spot. Lost opportunity: $87,000 yearly traffic.

Your website nightmare: Every page needs developer (marketing team helpless). Simple changes = 2-week wait (dev backlog). No SEO control (pages published without meta descriptions, poor rankings). Can't track which pages work (no analytics on marketing campaigns). Dev writes HTML/CSS manually (slow, error-prone, inconsistent design). Mobile responsiveness forgotten (40% visitors leave). No A/B testing (can't optimize conversion). Link management chaos (broken links, no tracking). Content updates require code deploy (can't fix typo without developer). Website builder costs $297/month (Wix, Squarespace) on top of Odoo (paying twice for website).

Cost: Developer dependency = 47 hours yearly per page × 12 pages × $147/hr = $82,908. Marketing delays = 23 campaigns late × $3,200 impact = $73,600 lost. Poor SEO (no meta control) = rank #8 instead of #3 = 67% traffic loss = $147,000 missed. External website builder = $297/month × 12 = $3,564 double-paying. Mobile abandonment (not responsive) = 40% visitors × 8,400 monthly × $47 avg = $158,760 lost sales. Broken links (no tracking) = 847 yearly clicks to 404 = poor UX = brand damage. No analytics = can't optimize = 23% lower conversion = $87,000 opportunity cost.

Odoo 18 Website Builder fixes this: Drag-and-drop page creation (marketing team = independent, zero dev needed). Built-in templates (professional designs, mobile-responsive automatically). SEO optimization tools (meta titles, descriptions, image compression). Link tracker (monitor campaign performance, click analytics). HTML/CSS editor (advanced users can customize without full dev). Snippets library (text, images, forms, videos—add in seconds). Menu management (organize navigation visually). Publish instantly (no code deploy, live in one click). Here's how to create web pages so you stop losing $552K annually to dev bottlenecks.

What Odoo 18 Website Builder Does

No-code website creation: Drag-and-drop editor → Pre-built templates → SEO optimization → Link tracking → Menu management → Publish instantly → Mobile responsive automatically.

Step 1: Create New Page

Launch Odoo Website builder and create page from template or blank.

1. Open Website app
2. Click + New button
3. Select Page
4. Choose template:
   • Blank: Start from scratch (full control)
   • Home: Homepage layout
   • About Us: Company information
   • Contact: Contact form + info
   • Services: Service showcase
   • Pricing: Product/service pricing
   • Blog: Article listing
5. Enter page name (e.g., "About Us", "Contact", "Summer Sale")
6. Enable "Add to menu" if you want page in navigation
7. Click Create

Step 2: Add Content with Snippets

Drag-and-drop pre-built content blocks to design page.

Access Snippet Panel

1. Click Edit button (top right)
2. Snippet panel opens on right side
3. Browse available blocks

Available Snippet Categories

Using Snippets

1. Drag snippet from panel to page
2. Drop in desired location
3. Click snippet to select
4. Edit options appear:
   • Content: Change text, images, links
   • Style: Colors, fonts, spacing
   • Layout: Column width, alignment
   • Animation: Fade-in, slide effects
5. Customize to match brand

Step 3: Manage Menu Navigation

Organize site navigation so visitors find pages easily.

Open Menu Editor

1. Click Edit button
2. Top menu: Click ☰ icon → Select "Menu Editor"
3. Menu management window opens

Menu Editor Features

Example Menu Structure

Home
About
├── Our Story
├── Team
└── Careers
Products
├── Category A
└── Category B
Services
Contact

Mega Menu (Advanced)

For complex navigation, enable Mega Menu in theme settings. Allows rich dropdown with images, multiple columns, and featured links.

Step 4: Optimize for SEO

Critical: SEO determines if customers find your page in Google.

Access SEO Tools

1. While editing page, click Edit button
2. Top menu: Click ☰ → Select "Optimize SEO"
3. SEO settings window opens

SEO Configuration

Image Optimization

1. Compress images before upload (use TinyPNG, Squoosh)
2. Target: <200KB per image
3. Use WebP format (smaller file size)
4. Add alt text: Describes image for accessibility + SEO

Step 5: Add Links and Anchors

Internal Links

1. Highlight text or select element
2. Click 🔗 Link icon in toolbar
3. Choose link type:
   • Page: Select existing page from list
   • URL: Enter external website
   • Email: mailto:email@example.com
   • Phone: tel:+1234567890
4. Set Target: Same window or New tab
5. Click Save

Anchor Links (In-Page Scrolling)

1. Click section you want to link TO
2. In properties, add Anchor ID: e.g., "pricing-section"
3. Create link elsewhere on page: #pricing-section
4. When clicked, page smoothly scrolls to that section

Use case: Table of contents at top of long article, each item links to section below.

Step 6: Track Link Performance

Monitor which marketing campaigns drive traffic (critical for ROI).

Install Link Tracker

1. Go to Apps
2. Search "Link Tracker"
3. Click Install

Create Tracked Link

1. Go to Website → Site → Link Tracker
2. Click New
3. Configure:
   • URL: Your landing page (e.g., yoursite.com/summer-sale)
   • Campaign: Name of campaign (e.g., "Summer Sale 2024")
   • Medium: Traffic source type (email, social, paid-ad)
   • Source: Specific platform (facebook, newsletter, google-ads)
4. Click Get Tracked Link
5. Copy generated URL (includes tracking parameters)
6. Use this URL in email, social media, ads

View Analytics

1. Go to Link Tracker
2. See all tracked links with stats:
   • Total clicks
   • Unique visitors
   • Top sources (which platform drives most traffic)
   • Click timeline (when people clicked)
3. Filter: Most clicked, Newest, Recently used

Step 7: Publish Page

1. After finishing design and SEO
2. Click Save (draft saved)
3. Toggle Published switch to ON
4. Page immediately live (visitors can see it)
5. Unpublished pages = draft mode (only you see them)

Submit to Google

1. Odoo auto-generates sitemap: yoursite.com/sitemap.xml
2. Go to Google Search Console
3. Add your website
4. Submit sitemap URL
5. Google crawls and indexes your pages (appears in search results)

Advanced: HTML/CSS Editor

For developers who need custom styling beyond snippets.

Access Editor

1. Click Edit button
2. Top menu: Click ☰ → Sites → HTML/CSS Editor
3. Code editor opens

What You Can Do

Real-World Impact

Best Practices

FAQs