Marketing Cards: Community vs Enterprise in Odoo 18
By Braincuber Team
Published on January 20, 2026
Marketing Cards in Odoo 18 let you create visually appealing content blocks for campaigns—think promotional banners, personalized offers, and branded messages that display across email, web, and other channels. But not all features are available in both editions. This comparison breaks down what you get in Community versus Enterprise so you can decide which fits your marketing requirements.
Quick Summary: Community edition handles basic email marketing cards with manual workflows. Enterprise unlocks A/B testing, automation triggers, multichannel distribution, advanced analytics, and deep CRM/Sales integration.
Feature Comparison Overview
| Feature | Community | Enterprise |
|---|---|---|
| A/B Testing | Not available | Multiple variants, auto-splitting, performance optimization |
| Automation | Manual triggers only | Behavior-based, time-based, CRM event triggers |
| Design Flexibility | Basic templates, limited formatting | Drag-and-drop editor, full control over fonts/colors/spacing |
| Personalization | Simple placeholders (name, email) | Dynamic fields from CRM, purchase history, segmentation |
| Analytics | Basic open/click rates | Real-time dashboards, segment insights, conversion tracking |
| Multichannel | Email only | Email, SMS, website pop-ups, in-app, social media |
| Module Integration | Limited CRM connection | Deep integration with CRM, Sales, eCommerce, Lead Scoring |
Detailed Feature Breakdown
1. A/B Testing
Community: No built-in A/B testing. You create one card and send it—no variant comparisons.
Enterprise: Create multiple card variants, auto-split audiences, measure which performs better, and optimize future campaigns based on data.
2. Automation Capabilities
Community: Most actions require manual triggering. Fine for small, occasional campaigns—painful for scale.
Enterprise: Integrate with Marketing Automation to trigger cards based on lead stage changes, cart abandonment, time delays, or user behaviors automatically.
3. Design Flexibility
Community: Pre-built templates with basic formatting. Limited ability to match brand identity or create unique layouts.
Enterprise: Full drag-and-drop editor with control over fonts, colors, spacing, media placement, and responsive design patterns.
4. Personalization
Community: Insert recipient name or email via simple placeholders. No dynamic content based on behavior.
Enterprise: Pull dynamic data from CRM (purchase history, preferences, location, industry) to show personalized product recommendations and tailored offers.
5. Analytics
Community: Basic metrics—open rates, click counts. No segmentation insights or visual dashboards.
Enterprise: Real-time analytics dashboards with conversion rates, bounce rates, A/B test results, segment-specific engagement, and multi-channel impact analysis.
6. Multichannel Support
Community: Marketing cards function primarily within email campaigns. No native SMS, pop-up, or social integration.
Enterprise: Deploy cards across email, SMS, website pop-ups, in-app messages, and social media (via Odoo Social Marketing) for unified brand experiences.
Module Integration Differences
The depth of integration with other Odoo modules is a major differentiator:
| Integration | Community | Enterprise |
|---|---|---|
| CRM | Basic contact sync | Trigger cards on pipeline stage changes, lead scoring events |
| Sales | Limited | Trigger cards after quote sent, order confirmed, payment received |
| eCommerce | Not connected | Cart abandonment cards, post-purchase recommendations |
| Marketing Automation | Not available | Full workflow integration for automated sequences |
Enterprise-Only Feature: The ability to trigger a personalized marketing card when a lead moves to a specific CRM stage (e.g., "Qualified Lead" triggers a case study card) requires both Marketing Cards and Marketing Automation—both Enterprise features.
Which Edition Should You Choose?
Choose Community If:
- You run small, occasional email campaigns
- Budget is the primary constraint
- You don't need automation or A/B testing
- Basic open/click tracking is sufficient
- Email is your only marketing channel
Choose Enterprise If:
- You run data-driven, segmented campaigns
- Automation is essential for scale
- You need multichannel reach (SMS, pop-ups, social)
- Deep CRM/Sales/eCommerce integration matters
- A/B testing and advanced analytics drive decisions
Conclusion
Odoo 18's Marketing Cards module delivers value in both editions, but the feature gap is significant. Community provides a functional starting point for basic email marketing. Enterprise transforms marketing cards into a strategic tool—automated, personalized, multichannel, and deeply integrated with your sales funnel. For businesses scaling their marketing operations, Enterprise's advanced capabilities justify the investment.
Key Takeaway: If you need A/B testing, behavior-triggered automation, multichannel distribution, or CRM-driven personalization, Marketing Cards in Odoo 18 Enterprise is the only option. Community works for manual, email-only campaigns at small scale.