Custom Coupons & Pricelists in Odoo 18

E-commerce businesses offering uniform discounts to all customers leave money on the table: wholesale buyers paying retail prices abandon carts, VIP customers get same treatment as first-timers showing no incentive to build loyalty, flash sale promotions cannibalize full-price sales from price-insensitive shoppers, and manual coupon management creates code proliferation where "SAVE10", "WELCOME10", and "DISCOUNT10" all give identical discounts with no customer targeting.

Odoo 18's Pricelist-Based Promotions system enables targeted pricing strategies where wholesale customers automatically see discounted rates, VIP members receive exclusive coupon codes, seasonal promotions apply only to specific product categories, and minimum purchase requirements prevent margin erosion. By linking discount programs to pricelists, you ensure retail customers pay standard prices while authorized partners get configured rates without manual price adjustments or messy coupon code management.

Understanding Pricelists & Promotions

Pricelists and promotions work together to create sophisticated pricing strategies beyond simple store-wide coupons.

Key Concepts

Step 1: Enable Pricelists

Activation

1. Navigate to Website or Sales module
2. Go to Configuration → Settings
3. Scroll to "Pricing" section
4. Enable "Pricelists" checkbox
5. Click Save

Step 2: Create Pricelist

Pricelists define customer segment pricing—who gets what prices.

Creating Pricelist

1. Navigate: Website → eCommerce → Pricelists
2. Create New: Click New
3. Configure Basic Settings:
   • Pricelist Name: Descriptive title (e.g., "VIP Customer Pricing", "Wholesale Rates")
   • Currency: Select currency for this pricelist
   • Company: In multi-company setups, select applicable company (blank = all companies)
4. Country Groups (Optional): Restrict pricelist to specific geographic regions

Configure Price Rules

In the Price Rules tab, define how prices calculate for this customer segment:

Example Pricelist Configuration

Website Configuration

In the Website section (under eCommerce menu):

• Website: Assign to specific website (multi-site setups) or leave blank for all
• Selectable: Check if customers can choose this pricelist themselves during shopping
• E-commerce Promotional Code: Add coupon code that activates this pricelist
  • Users entering this code get pricelist applied
  • Overrides automatic assignment

Step 3: Enable Discounts & Loyalty

Activation

1. Go to Website → Configuration → Settings
2. Find "Discounts & Loyalty" section
3. Enable "Discounts, Loyalty & Gift Card"
4. Save settings

Step 4: Create Promotion Program

Promotion programs define the discount/reward logic and link to pricelists for targeting.

Program Creation

1. Navigate: Website → eCommerce → Discounts & Loyalty
2. Create Program: Click New
3. Configure Program Fields:

Step 5: Configure Rules & Rewards

Rules define conditions customers must meet; rewards define what they receive.

Adding Conditional Rules

1. Click "Add" in Rules section: Popup configuration opens
2. Configure Rule:
   • Discount Code: Odoo auto-generates or enter custom code

     Example: VIP_SUMMER_2024

   • Minimum Quantity: Minimum units to purchase

     Example: Buy at least 5 units

   • Minimum Purchase: Minimum order value (tax inclusive/exclusive)

     Example: Spend $50 or more

   • Products: Specific products eligible for promotion
   • Categories: Product categories included
   • Product Tags: Filter by product tags
3. Save: Click Save & Close

Adding Rewards

1. Click "Add" in Rewards section: Reward configuration opens
2. Configure Reward:
   • Reward Type: Choose:
     • Discount (percentage or fixed amount)
     • Free Product
     • Free Shipping
   • Discount Details (if applicable):
     • Discount %: Percentage off
     • Apply on: Order total, cheapest product, specific product
     • Max Discount: Maximum discount amount cap
   • Description in Order: Text shown at checkout
3. Save: Click Save & Close

Example Configuration

Step 6: Customer Usage

Customers redeem pricelist-restricted promotions through their shopping experience.

Redemption Workflow

Restriction Enforcement

If customer uses wrong pricelist: Promotion code will not apply. System displays error: "This promotion is not available for your current pricelist."

Use Case Examples

Frequently Asked Questions

Conclusion

Pricelist-based promotions in Odoo 18 transform crude store-wide discounting into sophisticated, targeted pricing strategies. By linking promotional programs to customer segments through pricelists, you ensure wholesale partners receive their negotiated rates plus eligible volume discounts, VIP members access exclusive seasonal offers, and retail customers see standard pricing without confusion from inapplicable coupon codes flooding the internet.

The combination of flexible price rules (fixed, percentage, formula), conditional promotion logic (minimum purchase, product filters, date ranges), and pricelist targeting creates a powerful pricing engine that protects margins while rewarding valued customers. Whether you're operating B2B wholesale channels, multi-tier loyalty programs, or geographic market segmentation, Odoo's integrated pricing system eliminates manual price adjustments and coupon chaos while maintaining complete control over who sees what prices and which promotions.